Mars Wrigley India is thrilled to announce Bollywood director and action maestro Rohit Shetty as the new ambassador for Snickers. Known for his high-octane films and vibrant personality, Shetty brings his signature charisma and dynamic style to elevate the Snickers brand. This collaboration is an exciting installment in the iconic “You’re Not You When You’re Hungry” campaign promising to resonate with the audience.

Shetty’s larger-than-life persona and dynamic flair energize the Snickers brand. The new TVC, conceptualized by DDB Tribal, captures his legendary car stunts, seamlessly shifting gears with the brand’s message. Renowned for fearless driving scenes and action-packed sequences, Shetty injects unmatched energy into the campaign, creating an exhilarating and unforgettable experience. This partnership promises an explosive blend of action and drama.

The film opens with Rohit Shetty mentoring a young boy at a HUNGAL Driving School car. As the boy struggles with tight-space driving, Shetty takes control, showcasing his signature maneuvers, and impressing the boy with his skills. The car suddenly halts, and Shetty humorously backtracks, leading them into a bustling fish market. The final twist occurs when the car ends up on a boat in the middle of the sea. The boy hands Shetty a SNICKERS®, saying, “You become Rohit Shetty when you’re hungry.” Shetty eats the SNICKERS® and transforms back into a calm driving instructor, highlighting the tagline’s impact.

Rohit Shetty, sharing his excitement about the collaboration, expressed, “I am excited to be the new brand ambassador for Snickers, This collaboration is incredibly exciting because it aligns perfectly with my on-screen persona. The TVC was a blast to shoot, bringing together my love for cars and action. The message of SNICKERS® – that hunger can turn you into someone completely different – is something I think everyone can relate to. I’m looking forward to sharing this fun and high-energy campaign with the audience”

We are thrilled to have Rohit Shetty endorse and lend his signature swagger to the Snickers brand. Rohit’s authentic and adventurous personality are perfect fit with Snickers,” said Nikhil Rao, Chief Marketing Officer, Mars Wrigley India. “Snickers reignites its timeless and world-famous creative proposition ‘You’re not you when you’re hungry.’ Our new campaign film with Rohit showcases high-octane drama and humor, especially connecting with our Gen Z audience across media touch points. We believe this collaboration will stand out and strengthen SNICKERS®’s position as the ultimate hunger bar. We are confident that Rohit’s association with SNICKERS® is the beginning of great impactful work on the brand in India.”

Iraj Fraz, Creative Head, DDB Tribal said “Snickers “You’re Not You When You’re Hungry” is one of the most enduring campaigns in the world, with its endless adaptability, local flavors, and rofling use of humor. And Snickers India in partnership with DDB Mudra is simply continuing the tradition with a fresh interpretation. We have Rohit Shetty starring in his most hilarious, and perhaps his easiest-ever role – since he plays himself. Through the last few months, the clients, the agency, and the production team have all had a riot of a time building this campaign and we’re sure the audience is going to enjoy it equally.”

ALSO READ: Rohit Shetty shares UNSEEN photo of Arjun Kapoor as he wishes his Singham Again antagonist on his birthday

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Renowned for his directorial brilliance in Malayalam cinema, Chidambaram is all set to make his mark in the Hindi film industry with an exciting new project in collaboration with Phantom Studios. The announcement was officially made by Srishti Behl, CEO of Phantom Studios, signaling a significant step for both the director and the production house into new creative territories.

Speaking about the collaboration, Phantom Studios’ CEO, Srishti Behl expressed her enthusiasm, stating, “We are delighted to welcome Chidambaram to the Phantom family. We have always been a creative oriented company empowering directors to do some of their best work with Phantom. In this new world where language no longer restricts film makers, we intend to bring unique voices from diverse regions into Hindi cinema to craft narratives that transcend linguistic boundaries. Chidambaram is the ideal person for us to collaborate with. His unique vision and storytelling prowess align perfectly with our creative ethos at Phantom Studios. We are excited to bring his vision to Hindi film audiences”.

Phantom Studios took to their Instagram handle to make the announcement that read, “We’re thrilled to commence a new collaborative journey with the immensely talented @_chidambaram_! He’s made his mark in the south with his unique vision and storytelling prowess, and we’re excited to work on his debut in hindi cinema!
Phantom has always leaned towards pushing concept driven stories and empowering creative oriented directors, and Chidambaram’s creative vision aligns perfectly with our ethos. He has smashed box office records with Manjummel Boys, and we’re excited to see the magic we make together @srishtibehlarya @_chidambaram_ @bhavnatalwar.”

 

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Chidambaram was applauded for his work on Manjummel Boys, which has been a critical as well as a commercial success.  Speaking about his debut in Hindi cinema, Chidambaram expressed his excitement, stating, “I am very excited to take this step forward to Hindi mainstream cinema. Although Manjummel Boys will always remain special, I am honored and excited to collaborate with Phantom Studios for my first Hindi feature film. It’s an opportunity to explore new narratives and reach out to a wider audience while staying true to the essence of storytelling that defines my work.”

As the project moves forward, all eyes are on Chidambaram and Phantom Studios, eagerly anticipating the unveiling of their collaborative masterpiece that is sure to leave an indelible mark on Hindi cinema.

Also Read: Manjummel Boys fame Sreenath Bhasi praises Jr. NTR: “Tarak is my favourite”

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In a landmark move, three of India’s most esteemed investors, venture capitalists, and capital market experts invest in a prominent film production company founded by renowned producer Mahaveer Jain. The illustrious group includes Vallabh Bhansali (co-founder, Enam Securities), Motilal Oswal (co-founder, Motilal Oswal Financial Services), Nikhil Kamath (co-founder, Zerodha & Gruhas), and his partner Abhijeet Pai (co-founder Gruhas).

While the investment details remain undisclosed, this strategic partnership is poised to revolutionize the content creation landscape.

Mahaveer Jain’s production company has an impressive portfolio, including the recently released Uunchai (produced in collaboration with Rajshri Productions and directed by Sooraj R Barjatya, starring Amitabh Bachchan, Anupam Kher, Boman Irani and others).

The company’s upcoming projects include: an international thriller inspired by the life of Gurudev Sri Sri Ravi Shankar (co-produced with Siddharth Anand, director of Pathaan and War). A film with Akshay Kumar, directed by Mrighdeep Singh Lamba (of Fukrey fame) and a biopic on the life of Grandmaster Vishwanathan Anand, to name a few.

Mahaveer Jain’s vision is to harness the power of films, shows, and music to spread hope, happiness, and love. With this investment, the company aims to create content that not only entertains but also inspires and uplifts audiences worldwide.

This collaboration marks a significant milestone in the Indian film industry, and we can expect exciting developments in the days to come.

Also Read: BREAKING! Siddharth Anand and Mahaveer Jain team up for thriller film inspired by Gurudev Sri Sri Ravi Shankar; deets inside 

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Vijay Sethupathi’s performance in his new Tamil hit in the form of Nithilan Swaminathan’s Maharaja is so tonally correct—he is a father who won’t grieve until justice is served—I cannot imagine how the timorous structure of the storytelling would have worked without him. In the way he internalizes his grief and the raging need for revenge, Sethupathi reminded me of Nicolas Cage in Panos Cosmatos’s Mandy. It is ironical that at a time when Sethupathi’s role model Kamal Haasan is exploring surface-level revenge stories, Sethupathi has gone so deep into the theme that I feared he may lose his way. He didn’t.

Vijay is overjoyed at the success of Maharaja. “Sir, my first Rs. 100 crores film. See, every film I choose like that (to be a success). Some films become a hit like this. Some films connect. Some emotions connect. We choose all the films with so much passion and with so much effort only we do, sir. When this subject came to me, I just loved it. I loved the non-linear writing. That attracted me. Because it was a surprise for me. So, the director said, ‘You listen to the script fully, then only you will enjoy it’. So, I was sitting and listening to the whole story,” he said.

Vijay was hesitant about accepting Maharaja as he had already committed himself to another project with a similar subject. “I was supposed to do one more film like this only,” he said. “So, I said, I already gave my word to one director. So, I told Nithilan, let me check whether if the other director is making that film. If he is then I can’t do this film. The other director said, ‘I am not going to do that film’. He said so. Otherwise, it is not right. Because I liked that other script, then only I said okay to him na Sir. Whatever it may be, sir, we just wanted to tell an interesting story with the politically correct ethics. If anything comes, and if it convinces me, I will try to do that film, Sir. But I am not expecting many films Maharaja. I would hope that it happens more often, such films should happen more often. They are a reflection of society in the truest and the rawest sense.”

About the theme of child rape, Vijay admits he was disturbed. “Sir, when I heard the story, I was shaken. How could anyone do this to a child and how can a father cope with such a trauma? But then we actors have to rise above personal emotions. We do it, we just try to understand what are the emotions in the shot. Then we do it, Sir. When I do it, how do I communicate it? Out of expression, out of silence. So, it’s just in my mind,” said the actor.

Vijay continued, “I’ve always believed that for an actor, silences always speak louder than words. At least it’s true of me. I always feel the words come in the way of expressing the feelings. I am at my most expressive when I am not speaking. In a forthcoming film Gandhi Talks, I don’t know talk at all. It is a silent film. Actually, when I was telling the third story to the cops, I broke down. The first two times when I was telling the story, I didn’t lose control. But third time when I got that image, the tears were real. It was not… This shouldn’t happen to anyone.”

Vijay is all praise for Anurag Kashyap who plays the antagonist. “Sir, he did great job, sir,” he said. “Yes, he did. He actually got injured when he fell down the stairs in the climax. Which means pain was there. But when we did the climax, he was so happy that he got injured. He was saying, ‘Now that I’m crawling, I can use only my one hand. Otherwise, I would have used both my hands.’ So not bothering about your own physical hurt…. Because he’s a director, he understands these things. ‘Because I got injured here, so that I can use my only one hand.’ So that way of approach, that’s a great thing. It is a great thing.”

He added, “And then in the last minute only, he came up with the dialogue, Sir. Because he kept on changing the dialogue. He rewrites always. He worked very hard. He didn’t understand a single word of the dialogues in Tamil. Then I tried to help a little. I understood his difficulty, Sir, when it’s time to say Hindi dialogue. I have to read it for a long time. Because it’s not my native language. So my breath pattern is not for Hindi. Breath pattern is for my mother tongue. Everybody has it, no? Your breath pattern is based on your language.”

Vijay admits that he feels similar disadvantaged when speaking Hindi dialogues. He said, “If I read my Hindi dialogues 100-200 times, so that I get that breath pattern for saying Hindi dialogue. Suppose if I speak my dialogues in Telugu or Marathi, I’ve to read the dialogues over and over again, so that I get that breath pattern. But Anurag kept on changing the words so he could get the emotion of the scene. It was very difficult. But he did it. He understood it. So being a director, he could understand the script better than a mere actor like me.”

“Because our director Nithilan Swaminathan had so much respect for Anurag Kashyap, what happened was, Nithilan came in the middle of a shot when Anurag was about to fall down the stairs,” he said. “He loved and he respected Anurag sir so much. So, he came in the middle and he said, ‘Don’t do this’. But Anurag insisted on doing a real fall. Anurag was very sincere and he was very supportive. Not only Anurag, everybody around me. Combined. Yeah, it’s everybody. So when we are in the frame, we have to very cooperative with our co-actors. Otherwise, the energy, the timing won’t match. If I just wanted to show myself as an actor …. I want my co-actors, whether they are big or small, I want them to be comfortable. And it works.”

Maharaja, said Vijay, got a delayed release. He revealed, “Sir, we completed Maharaja last year November. We were delayed because of the elections. Release date is most important, Sir. We couldn’t release it with Kalki 2898 AD. We couldn’t release it with bigger films. So, we didn’t get theatres. We’ve been waiting for release, sir. Four months waiting for the release, sir. Give your best shot. Do your most sincere work. Be the best version of yourself on screen. And then leave the rest to whatever you want to call it. Destiny, God or whatever.”

Vijay’s next? “There is Viduthalai Part 2 is. In a few days we are releasing a new poster. Viduthalai means freedom. We are releasing it October-November. That’s the plan.”

Also Read: Vijay Sethupathi’s Maharaja scores closing night spot at Indian Film Festival of Los Angeles

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The release of Honey Trehan’s directorial venture, Punjab ’95, hangs in the balance, facing hurdles from the Central Board of Film Certification (CBFC). The film chronicles the story of human rights activist Jaswant Singh Khalra, who investigated the disappearances and killings of Sikh youths during the Punjab insurgency (1984-1994). Starring Diljit Dosanjh in the lead role, Punjab ’95 was recently screened by the CBFC, which demanded a staggering 85 cuts. However, the troubles don’t end there. Sources suggest that despite complying with the cuts, the board remains hesitant to grant the film a release certificate.

According to a detailed report in Mid-day, an insider revealed, “The filmmakers agreed to the 85 cuts, but the CBFC expressed concerns about the film’s sensitive subject matter and questioned its suitability for release in the current climate. A final decision is yet to be made.”
This isn’t the first time Punjab ’95 (previously titled Ghallughara) has clashed with the censor board. In December 2022, the film faced a six-month-long certification process, with the CBFC demanding 21 cuts and a title change. Ronnie Screwvala’s production house challenged the decision in the Bombay High Court, leading to the film’s withdrawal from the 2023 Toronto International Film Festival lineup.
Despite the quadrupled number of cuts and the looming uncertainty, a cast member maintains the team’s commitment to releasing the film. “The movie might be heavily edited, but the team is determined to get it out there,” the actor stated. “Right now, we’re fighting for its very existence.” However, the source remained tight-lipped about the team’s future course of action.
Another source suggests the producers have been discouraged from releasing the film due to its exploration of Khalra’s death. The activist disappeared in September 1995, and ten years later, six Punjab police officials were convicted of his murder. “The producer has been advised to consider it a loss,” the source claimed. “The CBFC is unlikely to approve it due to its potentially volatile content. There are concerns that the film portrays the police in a negative light by depicting Khalra’s custodial death, which could incite violence. The entire narrative might need a drastic overhaul for release.”
Set in the turbulent 1990s Amritsar, Punjab ’95 revolves around Jaswant Singh Khalra, a seemingly ordinary bank employee and human rights activist, who leads a middle-class life with his librarian wife and two young children. His desire for a peaceful existence is shattered when he learns about the disappearance of his friend’s mother, Bibi Gurpej. As Khalra delves deeper into the investigation, he uncovers a dangerous web of secrets, putting himself and his family at risk.
Directed by Honey Trehan and produced by Ronnie Screwvala in association with MacGuffin Pictures, Punjab ’95 also features Arjun Rampal and Surinder Vicky in pivotal roles.

ALSO READ: Diljit Dosanjh’s sold-out Toronto show gets surprise visit from Canadian PM Justin Trudeau: “One where a guy from Punjab can make history and sell out stadiums”

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Bollywood actress Aahana Kumra is celebrating a major milestone – she’s the proud owner of her very first luxury car, a Mercedes GLC! Taking to Instagram, Aahana shared a heartwarming video of the special moment at the showroom, surrounded by her parents.

Aahana Kumra Buys Dream Car
The caption accompanying the video reads, “Meri life Ki pehli Mercedes! I’ve dreamt of this for too long!” This heartfelt message reflects Aahana’s long-held aspiration of owning a Mercedes. The excitement extends to her family as well, with Aahana expressing her gratitude: “Thank you mom and dad in believing in me always!”

 

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Manifesting Goals
Having said that, it is worth mentioning here that back in 2022, she spoke about her dream of buying a house, revealing the sacrifices she made to achieve this goal. Through consistent work and smart financial planning, Aahana has successfully manifested her dreams, one after the other.
From ‘Lipstick Under My Burkha’ to Luxury Cars
Aahana rose to fame with her critically acclaimed performance in the 2016 film Lipstick Under My Burkha. The film, known for its bold exploration of women’s freedom, faced challenges with the censor board but ultimately emerged victorious. This fighting spirit is evident in Aahana’s journey as well.

Up next for Aahana is the highly anticipated crime thriller series Mixture, where she’ll star alongside Anushka Ranjan. This project promises to showcase Aahana’s versatility as an actress.

Also Read: Aahana Kumra shares her vision for Republic India; says, “Republic India means not only the acknowledgment of being the world’s largest democracy”

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Last year saw the release of Adipurush (2023) based on the epic Ramayana. Next year, if all goes well, another film on this subject will be released, starring Ranbir Kapoor, Sai Pallavi, Sunny Deol and Yash. And this year, too, audiences will be treated with a film version of Ramayana, that too, the one which is close to their hearts. As per trade sources, the much-loved anime film Ramayana: The Legend Of Prince Rama is all set to release in theatres this year.

A trade expert told Bollywood Hungama, “Ramayana: The Legend Of Prince Rama has been remastered in 4K by the makers. They felt that releasing the movie in cinemas could be a good idea as it never arrived on the big screen. Moreover, they keep getting a lot of love and positive comments on their social media handles. In fact, after Adipurush disappointed moviegoers, many on social media drew parallels with Ramayana: The Legend Of Prince Rama and shared its clips. This proves that it has a strong recall value and a cult following.”

The source further added, “The makers have begun talks with distributors to understand how wide the release should be and other such strategies.” When asked when the film will be released, the source replied, “The date has not been locked. But they are looking at releasing it either in September or October. A clearer picture will emerge in a few weeks.”

Ramayana: The Legend Of Prince Rama was a co-production between India and Japan and was directed by Koichi Sasaki, Ram Mohan and Yugo Sako. Originally in English, it was later dubbed in Hindi. The latter version was played on the popular kids’ channel Cartoon Network in 2002 as a weekly series and got a huge viewership.

Interestingly, Arun Govil, who played the role of Lord Rama in the classic TV show Ramayan, also voiced the character in Ramayana: The Legend Of Prince Rama. Amrish Puri meanwhile gave the voiceover for Ravana. Acclaimed music director Vanraj Bhatia composed its songs.

Another fascinating trivia was that an alternate English version was released in the USA. It was called Warrior Prince and The Prince of Light: The Legend Of Ramayana and Lord Rama was voiced by none other than Bryan Cranston of ‘Breaking Bad’ fame. Moreover, the narrator was James Earl Jones, who provided the voice for Darth Vader in the Star Wars franchise.

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Korean skincare giant INNISFREE marks a new chapter in its Indian journey by appointing actress Wamiqa Gabbi as its first brand ambassador in the country. This strategic partnership aims to amplify INNISFREE’s presence, connect with a wider Indian audience, and inspire a new generation to embrace nature-powered skincare routines.

INNISFREE has garnered a global following for its commitment to natural ingredients sourced from the pristine Jeju Island in South Korea. The brand is particularly renowned for its hydrating and nourishing formulas, perfect for a variety of skin types. This focus on natural elements resonates deeply with Wamiqa Gabbi, known for her captivating performances across various Indian film industries.

With her effortless elegance and dedication to her craft, Wamiqa embodies the essence of natural beauty, making her a perfect fit for INNISFREE. Her diverse career reflects the brand’s global reach, and her commitment to authenticity aligns seamlessly with INNISFREE’s core values of natural and sustainable skincare. As a vegan herself, Wamiqa’s eco-friendly outlook perfectly complements INNISFREE’s PETA certification, solidifying her as the ideal brand partner for the Indian market.

“Being a huge fan of Korean skincare, INNISFREE has always been a favourite of mine,” Wamiqa shared with Financial Express. “As a vegan, partnering with INNISFREE feels like a natural extension of my own beliefs. Their dedication to sustainability and natural ingredients truly resonates with me.  Every product I’ve used has exceeded my expectations, and I’m thrilled to share my love for both the products and the brand’s values.”

This exciting collaboration underscores INNISFREE’s commitment to the Indian market. “INNISFREE was the first brand to enter India with 100% FDI, and we’ve been experiencing rapid growth ever since,” says Paul Lee, Managing Director and Country Head of Amorepacific India, INNISFREE’s parent company. “Our recent PETA certification further emphasizes our commitment to vegan and eco-conscious skincare. Welcoming Wamiqa as our brand ambassador strengthens this philosophy.”

Mini Sood Banerjee, Assistant Director and Head of Marketing and Training at Amorepacific India, elaborated on Wamiqa’s unique qualities, “We’re delighted to have Wamiqa on board. She embodies a perfect blend of natural charm, talent, and authenticity. Her dedication to inspiring others to embrace their individuality and inner confidence makes her the ideal partner for INNISFREE. Her role will not only strengthen our brand presence but also resonate with our Indian customers who value authenticity and quality.”

Yezy Jeon, Brand Manager of INNISFREE India, expressed the brand’s excitement, “We’re all thrilled to welcome Wamiqa to the INNISFREE family. Our products are known for being gentle and effective on all skin types. With Wamiqa as the face of the brand, we aim to encourage our consumers to make conscious choices and join us on our journey towards a greener tomorrow.”
ALSO READ: SCOOP: Rajkummar Rao and Wamiqa Gabbi arrive in Varanasi to kick off the shoot for Maddock Films’ Bhul Chuk Maaf

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In an exciting development for Bollywood fans, it was reported recently that Abhishek Bachchan will play the main antagonist in Siddharth Anand’s upcoming film King. Directed by Sujoy Ghosh, the film is set to feature Shah Rukh Khan and his daughter Suhana Khan in pivotal roles.

Multi-villain arc and casting details
King will ride on a multi-villain arc, with SRK and Suhana taking down a series of formidable foes. Besides Abhishek Bachchan, the casting for other antagonist roles is underway, with the team seeking credible actors from the Hindi film industry. According to Pinkvilla’s report, the film will commence shooting in November 2024, with a diverse cast to be finalized soon.

Extensive shoot across Europe
The film will be shot both in India and abroad, with significant portions being filmed across various European countries. Extensive reconnaissance was conducted by Siddharth Anand, Sujoy Ghosh, and their team in Prague and London. The source added, “They plan to shoot the film at multiple European countries and a lot of action will unfold in Prague. Sid and the team have also done a recce at London, and the schedules of the shoot are being planned at the moment.”

Shah Rukh Khan and Suhana Khan’s roles
In King, Shah Rukh Khan will portray an underworld don, with Suhana Khan playing his protégé. The film promises to be a raw action spectacle infused with deep emotions. The collaboration between Marflix Entertainment and Red Chillies is expected to deliver a gripping narrative with high-octane action sequences.

Release and future projects
King is targeting a release date in late 2025 or early 2026. After completing King by mid-2025, Shah Rukh Khan is expected to move on to the highly anticipated Pathaan 2, a part of the YRF Spy Universe. Fans can look forward to a thrilling cinematic experience with both projects.

Also Read: Shah Rukh Khan to face off against Abhishek Bachchan in Siddharth Anand’s King directed by Sujoy Ghosh: Report

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Bollywood actress Huma Qureshi has unveiled her character for the upcoming film Bayaan, an investigative police procedural drama directed by Bikas Mishra. The actress shared her excitement on Instagram, posting set photos and a caption announcing her role. “Roohi Kartar reporting on duty!! #Bayaan @shiladityabora @bikasmishra Day 1,” she wrote, marking the first day of shooting.

An insight into Bayaan
Bayaan, directed by Bikas Mishra, is expected to be a gripping police procedural drama. Mishra, who previously received critical acclaim for his film Chauranga, is set to bring his unique storytelling skills to this new project. The film will delve into the intricacies of police investigations, with Huma Qureshi playing a central role as Roohi Kartar, a dedicated officer.

 

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Produced by Shiladitya Bora
The film is produced by award-winning producer Shiladitya Bora, known for his work on various critically acclaimed films. Bayaan will also be developed at Film Independent in Los Angeles, adding an international dimension to the project. Bora’s involvement is expected to bring a high level of production quality and storytelling expertise to the film.

Huma Qureshi’s growing filmography
Huma Qureshi continues to expand her filmography with diverse roles. From her powerful performance in Gangs of Wasseypur to her recent success in web series and international projects, Qureshi has established herself as a versatile actress in the industry. Her role in Bayaan is highly anticipated by fans and critics alike.

Anticipation builds for Bayaan
As the first set photos and announcements generate buzz, anticipation builds for Bayaan. With a talented team and intriguing premise, the film promises to be a compelling addition to the genre of police procedural dramas. Fans are eager to see how Huma Qureshi will bring the character of Roohi Kartar to life and what surprises Bikas Mishra has in store for the audience.

Also Read: Huma Qureshi pens heartfelt note for her Double XL co-stars Sonakshi Sinha and Zaheer Iqbal after their wedding

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