India’s beauty brand, Biotique, launched its new brand campaign with Sara Ali Khan as the brand ambassador for their facial skincare range. Conceptualized by Ogilvy, it is a Pan-India, 360-degree media campaign promoting the range of cleansing-toning-moisturizing products. Over the next few weeks, the campaign aims to reach 100 million consumers.

Commenting on the launch, a pioneer of the Indian beauty industry, Ms. Vinita Jain, Founder, and CMD – Biotique, said, “At Biotique, we have committed and take immense pride in offering ‘farm to skin’ solutions to consumers who are looking for effective skincare and haircare products. Using 100 percent ayurvedic formulations with advanced 21st-century biotechnology, our products are naturally sourced from plant extracts and are proven to bring effective and long-lasting results. The new campaign film brings to life our ethos of ‘Real is really beautiful’, focusing on ‘The secret to flawless skin’, true to Biotique’s cleansing-toning-moisturizing routine. I am very pleased to see our vision come to life with this campaign, which reinforces Biotique’s commitment to effective personal care, beauty, and wellbeing products.”

Talking of her association with Biotique’s skincare range, Sara Ali Khan added, “Biotique’s ‘secret to flawless skin’ offers youth an ideal beauty regime which provides quick and effective results. I am really excited to be a part of the Biotique family as I resonate with the brand’s ethos of ‘Real is really beautiful’ and believe in using products that are modern yet rooted. I am mindful of having a holistic facial skincare routine made with natural ingredients given that taking care of skin starts from a very young age and Biotique’s facial skincare range echoes my belief.”

“The campaign addresses Biotique’s aim of an early adoption of a healthy skincare routine for flawless skin amongst the youth. Sara is a natural fit owing to her healthy & balanced lifestyle and has a great digital presence which connects naturally with the younger audiences. Her persona embodies Biotique’s ethos of ‘Real is really beautiful’,” concluded Mr. Ishaan Jain, Director of Biotique.

Also Read: Sara Ali Khan tackles ‘atrangi’ accusations on Case Toh Banta Hai; says, “If I go to jail, I will get bail”

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Lionsgate India Studios’ first feature film stars Neetu Kapoor, Sunny Kaushal, and Shraddha Srinath. This untitled, coming-of-age story will capture the beautiful and relatable relationship between a mother and her son. Using comedy as its main premise, the film delves into the integral fabric of families, communication, and memories, as well as their role in forcing us to grow up. Directed by Milind Dhaimade the film will be an unmissable creation that will leave audiences wanting to see more family dramas.

Rohit Jain, MD, South Asia and Networks – Emerging Markets Asia, Lionsgate said, “Lionsgate remains bullish on investments in India spotlighting the region in the global growth strategy. Lionsgate Studios in India is delighted to announce its maiden Hindi film. With Milind at the helm of it, each character has been cast perfectly to depict this beautiful story that we’re sure audiences will love. We are running at a rapid pace with 8-10 grand projects in the pipeline, within a year – expect big announcements coming your way soon from the Lionsgate India Studios’ desk.”

Director Milind Dhaimade said, “For me, it’s very critical who is partnering with you in creating the film since a film is made even before it goes on the floor. All the ingredients that are necessary to put the film together have already been decided. I feel in this aspect Lionsgate India Studios’ vision for the film, along with a stellar cast will be wonderfully refreshing. This is a mother-son relationship that will resonate with everyone irrespective of region, and our casting will help audiences across India connect to a relatable story.”

Neetu Kapoor said, “When I read the script, I fell in love with it. It goes beyond the regular mother-son story and explores a different side that sets a unique tone to the rom-com genre. I am excited to be part of Lionsgate Studios’ first production, in a movie, I believe will touch hearts and remain close to my heart.”

Sunny Kaushal said, “The moment I read the script, I knew it’s a special film that I just had to be a part of! It is an ode to all the mothers, their wishes, and their sacrifices! I am really looking forward to working with Milind sir, Lionsgate India Studios, and Neetu ji on this special project!”

Shraddha Srinath said, “This is a sweet, warm, delightful script. I remember smiling from ear to ear while reading it. We are all so busy watching and making dark, thrilling, and mind-bending content; that there aren’t enough films that focus on moments and relationships and the simplicity of life. I’d watched Milind sir’s previous work way before I met him and truly enjoyed watching Tu Hai Mera Sunday. I’m glad Lionsgate India Studios sees the film for the gem that it is. I can’t wait to breathe life into the character and create magic on screen. Really fortunate to be part of this project.”

ALSO READ: Neetu Kapoor remembers Rishi Kapoor on his 70th birth anniversary; twins with him in this unseen picture

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Don’t Worry Darling star Florence Pugh will reportedly sit out of the upcoming psychological film’s press conference in Venice Film Festival 2022 after the film premieres.

According to Variety, after arriving in Venice by private jet, Pugh will attend Monday’s red-carpet premiere of Don’t Worry Darling. However, the actress will not be participating in the press conference for the film, which is set to take place earlier that same day. Pugh’s flight arrives in Italy after the presser. The news of Pugh’s truncated festival plans comes amid reports that the actress will be limiting her promotional activities for the thriller.

Florence Pugh was always expected to make a brief appearance at the Venice premiere, flying in from Budapest, where she is currently filming Dune: Part II, for the occasion. Pugh leads the film alongside an ensemble that includes Harry Styles, Chris Pine, Gemma Chan, Kiki Layne, Nick Kroll and Olivia Wilde, who also directs the thriller. The news comes after the speculation of difficulties around production caught fire in recent weeks and tensions between Wilde, LaBeouf and

Don’t Worry Darling will arrive in cinemas on September 23.

Also Read: Florence Pugh responds to the public’s hyper-focus on her steamy scenes with Harry Styles in Don’t Worry Darling – “The film is bigger and better than that”

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