SuperBottoms, a leading sustainable D2C reusable cloth diaper brand launches its new campaign, ‘It Feels Right’ starring their investor and brand ambassador, Alia Bhatt. This campaign is a heartfelt celebration of the comfort, quality, and eco-friendly values that define the brand’s product line.

The ‘It Feels Right’ campaign by Super Bottoms is crafted to celebrate the emotional and physical satisfaction that comes with choosing the best for one’s baby. SuperBottoms new brand campaign comprises a total of 3 ads featuring Alia Bhatt. This campaign has been conceptualized by Leo Burnett.

 

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The brand’s commitment to sustainability and excellence ensures that every Super Bottoms product not only meets rigorous quality standards but also supports a greener planet. Pallavi Utagi, CEO & Co-founder, SuperBottoms, explained the thought behind the campaign, “At SuperBottoms, we understand that parenting is driven by the deep desire to provide the best for your child. Our latest campaign captures the innate satisfaction that comes from choosing products that combine unparalleled comfort with eco-friendly values. We are committed to help families make informed choices that are beneficial for their children and environmentally responsible.”

 

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Alia Bhatt added, “As a mother, I’m thrilled to join SuperBottoms in their mission to build a sustainable future for our children. Their commitment to creating eco-friendly diapers that don’t compromise on safety or comfort empowers us as parents to make meaningful choices. I’m excited to be part of this positive change for our kids and the planet.”

 

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At its core, the campaign highlights how high-quality cloth diapers are made of organic cotton, absorbent, economical and no chemicals present in it as compared to disposable diapers. The brand has over 500 retail stores across India, making its products accessible to parents nationwide.

Also Read: Alia Bhatt praises mom-in-law Neetu Kapoor, calls her ‘beauty inspiration always’

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It seems both producer Dinesh Vijan and actor Siddharth Malhotra are looking for a change of mood. Vijan has scored big in the comedy-horror space with Stree 2 and Munjya, and Sidharth Malhotra not so big in the action genre.

Sidharth Malhotra is done with action for now. After Yodha, he has quit another action film Mitti and signed a love story with producer Dinesh Vijan and Maddock Films. The untitled project to be directed by Tushar Jalota (who directed Abhishek Bachchan in Dasvi) will co-star Janhvi Kapoor.

This is the first time that Malhotra would be teaming up with Janhvi Kapoor, who got encouraging reviews for her two releases this year Mr & Mrs Mahi and Ulajh.

Sidharth Malhotra has lately been going through a rough patch in his career. Hopefully, Janhvi and Malhotra will prove lucky for one another.

Lately, Siddharth Malhotra has not seen much success at the box office. Even his much-anticipated OTT debut Indian Police Force was a bit of a damp squib. If the truth be told, Malhotra’s only bonafide hits so far are his debut film Student Of The Year, Ek Villain and Shershaah. In the latter he co-starred with his future wife Kiara Advani.

Marriage seems to have proven lucky for Kiara. Not only was her first post-marriage release Satyaprem Ki Katha a big hit, but she also signed some of her career’s biggest films, including Don 3 after marriage.

Also Read: EXCLUSIVE: Sidharth Malhotra bags an out-and-out commercial entertainer, produced by Mahaveer Jain

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Excel Entertainment and Trigger Happy Studios have joined forces to present 120 Bahadur, a film, starring Farhan Akhtar, chronicling the extraordinary tale of Major Shaitan Singh and his Charlie Company soldiers from the 13 Kumaon Regiment. Set against the backdrop of the 1962 Sino-Indian War, 120 Bahadur will delve into the historic Battle of Rezang La.

To pique the audience’s interest, the production houses unveiled two intriguing motion posters. These posters not only introduce the film’s title but also cast a spotlight on the leading actor, Farhan Akhtar. Akhtar is poised to take on the role of Major Shaitan Singh. Farhan wrote, “What they accomplished will never be forgotten. It is an absolute privilege to bring you the story of Maj. Shaitan Singh PVC and the soldiers of Charlie company, 13 Kumaon regiment. Famously known as the Battle of Rezang La, fought on the 18th of November 1962 during the Indo-China war, it is a story of remarkable courage, heroism and selflessness shown by our men in uniform against all odds. We are grateful to the Indian Army for their support in bringing this incredible tale of valour to the screen. We embark today to make this film in all humility and with utmost respect to those we represent.”

The film’s director, Razneesh “Razy” Ghai, is at the helm.  Details surrounding the film’s release date and additional cast members are yet to be revealed.

 

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For unversed, Major Shaitan Singh, PVC, was an Indian Army officer who was awarded the Param Vir Chakra, India’s highest military decoration, for his extraordinary bravery during the Sino-Indian War of 1962. Born on December 1, 1924, in Rajasthan, India, Shaitan Singh joined the Jodhpur State Forces after completing his graduation. He was later transferred to the Kumaon Regiment and participated in operations in the Naga Hills and the 1961 Indian annexation of Goa.

During the Sino-Indian War, Major Shaitan Singh commanded a company of an infantry battalion stationed at Rezang La, a strategic pass in the Chushul sector of Ladakh. On November 18, 1962, Chinese forces launched a massive attack on the Indian position at Rezang La, overwhelming them with heavy artillery fire and human waves.

Major Shaitan Singh and his men fought bravely against overwhelming odds, repelling multiple Chinese attacks and inflicting heavy casualties on the enemy. Despite being severely wounded, he continued to lead his men until the last man was standing. He ultimately succumbed to his injuries, but his heroic actions inspired his men and became a symbol of Indian courage and determination. For his extraordinary bravery and leadership, Major Shaitan Singh was posthumously awarded the Param Vir Chakra.
ALSO READ: Farhan Akhtar to announce his next movie today: “Back in my acting boots for a very special film

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As the son of a renowned politician, the late Chief Minister of Maharashtra Vilasrao Deshmukh, Riteish Deshmukh made his Bollywood debut with Tujhe Meri Kasam and his co-star in the film was none other than his now wife Genelia Deshmukh, who made her Bollywood debut with this romantic entertainer. The much-loved romantic classic is now all set to return to theatres on September 13, 2024.

In a time when leaks and piracy are rampant, Tujhe Meri Kasam stood out as a film with zero piracy incidents, making it a standout example. Excited about the re-release, Riteish Deshmukh shared, “I’m overjoyed that Tujhe Meri Kasam is coming back to theaters. This film was not just my debut but also the start of something beautiful in my life. It’s amazing to revisit those early days and share this special moment with our fans once again. See you on the 13th of September!”

Genelia Deshmukh too added, “I’m thrilled that Tujhe Meri Kasam is returning to theaters! This film holds a very special place in my heart as it marked the beginning of my journey in the film industry and with Riteish. I’m so excited for fans to experience the magic of this love story all over again.”

This is a golden opportunity for fans to experience this romantic classic on the big screen once again. Since the film isn’t available on any OTT platform, the re-release promises a fresh and nostalgic viewing experience like no other. Directed by K. Vijaya Bhaskar and produced by Late Shri Ramoji Rao, the film not only marked the debut of the beloved duo on the big screen but also became the backdrop for their real-life love story. Distributed by True Entertainment, the film has been re-released in theatres across India on quite a few occasions, offering fans a chance to relive the magic. Originally released in January 2003, Tujhe Meri Kasam received a lot of love from fans as it enjoyed over 100 days in theatres.

Also Read: Riteish Deshmukh, Fardeen Khan and Krystle D’Souza starrer Visfot to release directly on JioCinema on September 6, 2024, see poster

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Fahadh Faasil, who has made his mark in multiple languages including Tamil and Telugu, is soon expected to be making his Bollywood debut, reveal sources. While buzz about the actor entering the world of Hindi Cinema has been doing the rounds for quite some time now, we now hear that the actor is on the verge of finalizing the project and is in talks with popular filmmaker Imtiaz Ali for the latter’s next after he tasted grand success with the Netflix film Amar Singh Chamkila.

According to Pinkvilla reports, the film is currently in the scripting stage and Imtiaz Ali is busy adding finishing touches to the same. A source was quoted talking about the film in the report who said, “Fahadh and Imtiaz have done several meetings over the last few months, and their energies have aligned in the right way. Both of them prefer to work in the right set up, and are set to team up for the first time. Fahadh is also excited to debut in the Hindi space with a director like Imtiaz.”

It is also being said that if all goes well, the film is expected to go on floors next year in the first half. The source went on to add, “Imtiaz is making a pure love story, and the casting for the female protagonist is underway. He is excited about the subject and feels this is the right time to tell the story. He has gone ahead to pitch the film to Fahadh because he feels that the actor fits the bill and the story calls for his casting.”

Readers would be aware that Fahadh Faasil is currently busy with some of the biggest projects which are in the pipeline for release. It includes the much-awaited Vettaiyan starring Rajinikanth in the lead along with Rana Daggubati, Manju Warrier, Ritika Singh, and others playing key roles along with Amitabh Bachchan in a cameo. He also has the highly-anticipated Pushpa 2: The Rule with Allu Arjun and Rashmika Mandanna which will release on December 6.

Also Read: Fahadh Faasil sandwiched between Rajinikanth and Amitabh Bachchan on Vettaiyan set, photo goes viral

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The Kapoor family continues to make waves in the entertainment industry, this time with Anshula Kapoor, the younger sibling of Bollywood actor Arjun Kapoor. Anshula has reportedly been cast in Karan Johar’s upcoming reality show, The Traitors. This marks a significant departure from her previous endeavours, which have primarily focused on social activism and body positivity.

As per Zoom report, The Traitors, a Hindi adaptation of the popular American reality series, is set to be a thrilling game of deception and strategy. The show will feature a group of contestants who must navigate a series of challenges while simultaneously trying to uncover the identities of secret “traitors” among them. The traitors will be tasked with eliminating the “faithful” contestants, creating a high-stakes atmosphere of mistrust and paranoia.

While the details of other contestants are under wrap, it would be intriguing to watch Anshula Kapoor stepping into the spotlight.
ALSO READ: BREAKING: Arjun Kapoor-Bhumi Pednekar starrer The Lady Killer starts streaming on YouTube for free

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The multi-genre music festival Lollapalooza is set to make a grand return to India for its highly anticipated third edition in 2025. This year, the festival will bring a dynamic triad of music, culture and memorable experiences, continuing its evolution as the premier multi-genre event in the Asian subcontinent. Making its way back to Mumbai on March 8th-9th, 2025, Lollapalooza India will once again transform the city into a lively paradise for music lovers, set against the beautiful prelude of spring. The festival marks its third year in a row, and the city welcomes and celebrates its much-anticipated comeback.

Owen Roncon, Chief of Business – Live Events, BookMyShow, said, “Lollapalooza India isn’t just a music festival – it’s the ultimate party where sound, culture and community meet. Picture yourself dancing to bustling beats, surrounded by a sea of people who are just as hyped as you are, with every second creating a vibe you won’t forget. As we gear up for the 2025 edition, we’re cranking things up a notch, taking you on an epic journey through all sorts of genres and mind-blowing performances. This March, Lollapalooza India is going to be your go-to playground for everything cool – killer beats, wild art and memories you’ll be talking about for years. Trust us, you don’t want to miss this!”

The transcendent third edition of the two-day festival will showcase an impressive lineup of renowned global artists, some sure to fulfill bucket list dreams alongside brilliant indie and popular Indian performers. The festival has become a showcase for live music, featuring an array of global and local artists across genres like pop, rock, hip-hop, EDM and techno. Attendees can expect over 20 hours of foot-tapping music across 4 captivating stages, with high-energy beats, awe-inspiring art installations, trendy merchandise to mark your memories and the unmissable Lolla Food Park set to evoke all your senses.

The ticket sales for the highly-anticipated Lollapalooza India 2025 will kick off with Early Bird tickets on sale for everyone at 12 PM on September 5th, 2024. In addition to the GA and Lolla Lounge (VIP) tickets, this year, Lollapalooza India is excited to introduce the new Lolla Comfort category, marking a significant enhancement in the concert experience. Lolla Comfort offers a dedicated and private space with refreshments for purchase catering to those seeking additional comfort and convenience without the full cost of premium lounge services. Designed with the fan in mind, Lolla Comfort provides comfortable seating, shade, easy access to food and air-conditioned restroom facilities, ensuring a superior experience for all attendees.

BookMyShow Live, the live entertainment experiential division of BookMyShow, India’s leading entertainment destination is spearheading Lollapalooza India as the promoter and co-producer for the festival’s Indian edition along with global producers, Perry Farrell and C3 Presents.

Over two ground-breaking editions, Lollapalooza India has set the stage ablaze, bringing a wealth of firsts to the Indian music scene. From pioneering a multi-genre music festival to showcasing an all-steel international stage (VerTech stage) brought to India by BookMyShow Live, the festival has created a vibrant, immersive space where fans, artists and brands come together.

Lollapalooza India remains steadfast in its dedication to sustainability, inclusivity and accessibility through #LollaForChange. For a third year in a row, the festival grounds will include viewing platforms for patrons with disabilities and sign-language interpreters at the main stages and Lollapalooza India remains dedicated to a more sustainable event through reuse, waste reduction and recycling. The festival’s focus on inclusivity and green practices remains central to its mission, with BookASmile, the charity initiative of BookMyShow driving impactful projects at Lollapalooza India 2024 like refurbishing and donating over 100 musical instruments to aspiring young musicians from humble backgrounds and Lollapalooza India promoting public transport use, with more than 30,000 festival attendees opting for eco-friendly travel, supported by campaigns like ‘Take The Train’ and partnerships with Chalo bus and Uber. The festival also spotlighted new Indian sounds and included a series of #RoadToLolla pre-parties across major Indian cities.

Festival attendees have consistently praised the immersive brand experiences at Lollapalooza India, where engagement with participating brands is a highlight of the event. Known for its deep integration with top brands, Lollapalooza India has established itself as a festival that goes beyond music to create memorable interactions for fans. This year promises to continue that tradition, with global and home-grown brands like Budweiser 0.0 Non-Alcoholic Beer, Johnnie Walker Refreshing Mixer Non-Alcoholic and many significant brands returning for the third year in a row to support Lollapalooza India. These brands are set to elevate the festival experience by bringing their best to connect with festival-goers in exciting and innovative ways.

With more than 80 International and Indian artists and countless magical moments shared with tens of thousands over the 2023 and 2024 editions, Lollapalooza India is poised to return, promising an unparalleled music and cultural experience.
ALSO READ: Nick Jonas performs with Jonas Brothers’ Joe Jonas and Kevin Jonas in India for the first time amid ‘Jiju’ chants at Lollapalooza India 2024; quips performance at his sangeet doesn’t count, watch videos

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Excitement is brewing in the Indian film industry as Farhan Akhtar, the multi-talented actor, director, and producer, hints at a new project. Akhtar, known for his captivating on-screen presence and impactful storytelling through his production house Excel Entertainment, has sent fans into a frenzy with a cryptic social media post.

On his social media platform, Akhtar shared a message that has ignited a wave of speculation: “Back in my acting boots for a very special film. Can’t wait to share details with you. Announcement tomorrow. Stay tuned.”
Reports suggest that this could be a brand-new film led by Akhtar, marking his return to acting after a brief hiatus. His last on-screen appearance was in the 2021 sports drama Toofan.  The announcement is expected on September 5th, 2024.
Meanwhile, he will direct Ranveer Singh in Don 3 and Jee Le Zaraa a road trip film featuring Priyanka Chopra Jonas, Katrina Kaif, and Alia Bhatt.

ALSO READ: Farhan Akhtar releases inspirational single Reach For The Stars, watch

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T-Series cannot use the title Tu Hi Aashiqui or Tu Hi Aashiqui Hai and/or any other name/ title which uses the mark “Aashiqui”, in respect of their proposed film starring Kartik Aryan and directed by Anurag Basu, or any other film.

The Delhi High Court has issued an interim injunction preventing T-Series (Super Cassettes Industries Ltd) from releasing any film under the titles Tu Hi Aashiqui, Tu Hi Aashiqui Hai, or any other name incorporating the term “Aashiqui.” This ruling comes in response to a suit filed by Vishesh Films, co-producers of the original Aashiqui films, to protect the established film series.

Justice Sanjeev Narula, who presided over the case, emphasized that the title “Aashiqui” is not merely a single-use term but has become an integral part of a recognized film franchise.

The Court acknowledged that the “Aashiqui” series, which includes two successful instalments released in 1990 and 2013, holds significant brand value and is strongly associated with a continuing series of films.

The injunction was granted to prevent T-Series from creating public confusion by using a deceptively similar title. The Court recognized the overlap in the production teams and noted that media narratives have suggested that the T-Series proposed film could be perceived as part of the established “Aashiqui” franchise. This potential for confusion, even if temporary, could dilute the brand and diminish the distinctiveness of the “Aashiqui” series.

“In light of the above, an interim injunction is granted in favour of the plaintiff (Vishesh Films), restraining the Defendant(T Series / Super Cassettes) , and/or anybody acting on their behalf, from using the title “Tu Hi Aashiqui”/ “Tu Hi Aashiqui Hai” and/or any other name/ title which uses the mark “Aashiqui”, in respect of their proposed film,” the Court ordered.

In his ruling, Justice Narula also stated, “Trademark law is concerned with the initial likelihood of confusion, where the public might be misled into believing that there is an association between the T-Series film and the well-established Aashiqui franchise. This confusion, even if temporary, can cause significant harm by diluting the ‘Aashiqui’ brand.”

“Our stance has been vindicated by this significant High Court judgment, which protects our beloved franchise brand and upholds our commitment to developing and nurturing our unique intellectual properties. This victory reinforces our dedication to innovation, creativity, and preserving the legacy of our brand, while also setting the right precedent for the entire entertainment industry,” said Vishesh Bhatt, Managing Director, Vishesh Films.

The court’s decision follows arguments presented by senior advocates representing both Vishesh Films and T-Series. Vishesh Films, led by Mr. Sandeep Sethi, Senior Advocate with Mr. Pravin Anand and Mr. Dhruv Anand, argued that they hold joint ownership of all intellectual property and derivative rights associated with the “Aashiqui” franchise, including any future instalments.

The court concurred, stating that there is a strong public association of the “Aashiqui” mark with a continuing series of films, especially given previous announcements about the possibility of a third instalment.

This injunction ensures that T-Series cannot proceed with any film using the contested titles without potentially infringing on Vishesh Films’ rights by misleading the public and diluting the brand identity of the Aashiqui franchise. The case highlights the importance of protecting the titles of expressive works that have become part of a series, acquiring distinctiveness and recognition over time.

Also Read: Kartik Aaryan and Triptii Dimri to star in Anurag Basu’s next, which is not Aashiqui 3: Report

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Veteran actor Rehana Sultan recently underwent critical cardiac valve replacement surgery in Mumbai after experiencing severe breathing issues. The 74-year-old actor, best known for her roles in films like Dastak and Chetna, has been facing a significant financial crisis, which delayed her much-needed treatment.

Industry Support Steps In

In her time of need, several prominent figures from the Indian film industry stepped forward to assist. Filmmaker Rohit Shetty, lyricist Javed Akhtar, and producer Ramesh Taurani, among others, provided financial aid to ensure that Rehana could receive timely medical care. Ashoke Pandit, president of the Indian Film and Television Directors’ Association (IFTDA), played a key role in coordinating the assistance.

IFTDA’s Intervention

Ashoke Pandit confirmed in an interview with The Indian Express that Rehana had been unwell for some time due to complications with the valves in her heart. The situation became critical a few days ago, prompting her brother, Rishabh Sharma, to seek urgent medical help. Due to their financial difficulties, her treatment was at risk of being delayed.

Pandit explained, “Rehana Sultan has been in touch with me for quite some time and she has not been well… Her brother informed me that they had financial issues due to which her treatment was getting delayed.” Thanks to IFTDA’s intervention, the hospital expedited her treatment, with doctors beginning the necessary procedures without requiring prepayment.

Bollywood’s Swift Response

Rohit Shetty, Javed Akhtar, Ramesh Taurani, and other industry veterans like Rajen Sahani, Sunil Bohra, and Vipul Shah, quickly responded to the call for help. Despite being out of town, they all ensured that funds were transferred immediately to the hospital’s account, enabling the successful completion of Rehana’s surgery.

Pandit added, “Funds came in immediately, and her valve replacement surgery was carried out yesterday. She is doing well, but she is in the ICU and will be under doctors’ observation for a few more days.”

Also Read: Rohit Shetty to unveil trailer of Gippy Grewal’s Ardaas Sarbat De Bhale Di

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