Disha Patani promotes the ‘Fit is Fab’ philosophy in the latest campaign for SOFIT Almond Drink

SOFIT, India’s plant-based drink brand from Hershey India Pvt Ltd., a part of The Hershey Company, has unveiled its new digital film promoting SOFIT Almond drink featuring brand ambassador and fitness icon Disha Patani. The film highlights Disha’s personal fitness mantra and reinforces SOFIT’s proposition that ‘Fit is Fab’. Through Disha’s workout routine, the brand intends to inspire consumers to embrace their own path towards health and wellness and make SOFIT Almond drink their preferred choice in this journey.

The film opens with Disha Patani receiving texts from her massive fanbase, asking for her diet regime, fitness tips, favorite exercises and more. As she gets ready for her workout, her phone buzzes continuously with questions and compliments. Following a diverse range of workouts, Disha heads to her fridge and grabs SOFIT Almond Drink. She is shown relishing it and then reveals that incorporating SOFIT Almond Drink in her daily diet helps her stay fit from the inside and fabulous on the outside. The film concludes with the director calling “cut”, but Disha continues to savour her drink, showcasing her genuine love for SOFIT Almond Drink.

Speaking about the film, Disha Patani said, “As someone deeply passionate about fitness, maintaining a healthy lifestyle is incredibly important to me. That’s why I am always look on the lookout for products that truly make a difference in my life and fitness journey. SOFIT Almond Drink easily fits into and enhances my wellness routines, whether it’s after workouts or morning runs, or when I simply need something nutritious during a busy schedule.”

Commenting on the new film, Luigi Mirri, General Manager, Hershey India & APAC shared, “For Hershey India, SOFIT is a brand of strategic importance, representing our commitment to promoting a healthy lifestyle. Consumers are prioritizing their health more than ever and the demand for plant-based beverages and their numerous health benefits is on the rise.  As the market leader in the dairy-alternative milk category, we are excited to unveil the new film featuring our brand ambassador Disha Patani, further solidifying our leadership and strengthening our market position.”

SOFIT is a delicious plant-based drink including Almond drink and Soya drink, and comes in indulgent and exciting flavors. The almond drink comes in Unsweetened and Chocolate flavor. The soya drink comes in four flavors – Chocolate, Vanilla, Naturally Sugar Free and Kesar Pista.

Also Read: Disha Patani breaks the internet with sultry bikini photos during her beach vacation

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Varun Dhawan to launch trailer of niece Anjini Dhawan’s debut film Binny And Family tomorrow 

The eagerly anticipated trailer for Binny and Family is set to be launched on August 29, 2024. The star-studded event will feature the presence of Varun Dhawan, his family, and the film’s cast and crew. Ektaa R Kapoor, the renowned producer, will grace the occasion as a special guest. She will be joined by the debutante Anjini Dhawan, who plays the titular role in the film.

Star Cast and Crew in Attendance
The entire cast of Binny and Family will be present at the trailer launch. This includes Pankaj Kapur, Himani Shivpuri, Rajesh Kumar, Charu Shankar, and Naman Tripathy. The film’s director, Ssanjay Tripaathy, along with co-presenters Shashank Khaitan and Mrighdeep Singh Lamba, and producer Mahaveer Jain will also attend the event.
Binny and Family Release Date
The heartwarming family comedy Binny and Family is scheduled to hit theaters on September 20, 2024. It is worth noting that the film was earlier scheduled to release on August 30. Speaking of changing the release date, a source told Bollywood Hungama, “Binny And Family will now be released on September 20. The decision was taken collectively by the makers. They are overwhelmed with the response generated by the film at the test screenings. Also, those from the film industry, who have seen the film, have raved about the film’s subject and the performances. Hence, the producers realized that they should look at the best release period. After careful analysis, they realized that September 20 is apt and this is how the new release date was locked.”

Also Read: Varun Dhawan on being a part of Border 2: “Very special moment in my career”

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After Delhi, Sunny Leone launches Star Struck in Ranchi

Sunny Leone’s cosmetic brand Star Struck has been making waves in the beauty industry. After entering the Delhi markets recently, Sunny Leone launched the brand in Ranchi, in collaboration with Looks Salon. Known for providing an array of cruelty-free products at an affordable range, Star Struck has emerged as one of the most demanded and loved brands in India. It has also become synonymous with confidence for its users. With the brand’s increase in physical presence, Sunny Leone aims to deliver an unparalleled beauty experience.

Beyond Ranchi, Delhi/NCR, Mumbai and Bangalore, Star Struck will soon be stepping foot in Kolkata too. While it is not unknown that Star Struck is ruling the Indian markets, it is simultaneously establishing itself in international markets including Dubai, London, Abu Dhabi and others.

On the work front, Sunny is gearing up for the release of her film Quotation Gang. She also has Petta Rap in the pipeline, which will see her sharing the screen space with Prabhudeva. The film is scheduled to hit the theatres on September 30. She is also working alongside Himesh Reshammiya in Badass Ravikumar. The film, which will be released in October this year, also stars Prabhudeva in a negative role. Beyond these, the actress also has an untitled Malayalam film in the pipeline, which hit the floors earlier this year.

Also Read: Sunny Leone reflects on MTV Splitsvilla on Komedy with Akki; says, “I am so happy that love triumphed over exploring”

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Sudhanshu Pandey aka Vanraj Shah shares SHOCKING message as he quits Anupama

Sudhanshu Pandey, who earned immense fame and became a household name with the Star Plus show Anupama, has decided to quit the Rajan Shahi production in a shocking turn of events. Pandey, who played the key role of Vanraj Shah in the highest TRP-rated family drama alongside Rupali Ganguly in the titular role and Gaurav Khanna as Anuj, made this revelation in a social media post leaving fans disheartened as many netizens expressed their disappointment over the news.

Sudhanshu Pandey took to his Instagram page to share a video with the caption ‘Important announcement’ wherein he welcomed his fans to a live session with him. He started off the video by stating that he wants to share a news with his loved ones around and went on to speak about the recent Band of Boys reunion which features him as one of their singers. Further, elaborating on how he plays a key character on television which has received such immense support from audiences, he went on to add, “For the last four years I am reaching out to you through a daily soap. I have played a character for which I have received immense love as well as hate. I respect all your emotions because they all reflect your love for me. It gave me an assurance that I am playing the role well. But I want to say this with a heavy heart that I am not a part of Anupamaa. Since Rakshabandhan I have not shot with them. Not playing Vanraj Shah anymore.”

Elaborating on it, he continued, “The decision was sudden, but it is for better prospects in life that we have to make such choices. But I will play many different roles in the future and I hope you will give me the same love and support.”

However, his message left fans completely disappointed who took to the platform to share their unhappiness as they didn’t want to see him go. “Oh no ,we can’t imagine Mr shah without you sudhanshu sir, no one can play the role of vanraj better than you,you r the perfect choice for the same,” said one of the users whereas another one added, “All the best for new project,,??but your character is the jaan of the show.. ?? Vanraj Shah Is Back… ??we miss you so much sir”. More users shared comments like. “You will be deeply missed because I loved to Vanraj Shah, the character whom you brought into life. It’s so sad to see you leave” and “The serial wouldn’t be the same without you @sudanshu_pandey , you would be missed Vanraj Shah would be missed”.

 

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For the unversed, Anupama is a family drama that revolves around a woman’s journey towards self-discovery. Sudhanshu Pandey played the role of Anupama’s ex-husband Vanraj Shah. Meanwhile, the actor has reunited with his Band of Boys that comprises of singers like Karan Oberoi, Sherrin Varghese, Siddharth Haldipur and Chintoo Bhosle. The band recently released their album ‘Gori Again’ and are planning to release a few more songs from the album.

Also Read: Sudhanshu Pandey recalls being called the ‘next super model’ by Aishwarya Rai Bachchan

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Ayushmann Khurrana, Rashmika Mandanna to start Vampires of Vijay Nagar shoot in October: Report 

The horror comedy universe is expanding! Following the tease in Stree 2, the makers of Vampires of Vijay Nagar are finally ready to bring the story to life. Starring Ayushmann Khurrana and Rashmika Mandanna, the film will be directed by Aditya Sarpotdar. The shoot is set to begin in Mumbai in the first week of October, with the lead actors facing the camera by the third week.

Vampires Of Vijay Nagar To Be A Tale of Two Eras

If a report by Mid-Day is something to go by, then Vampires of Vijay Nagar will take place in two distinct periods: the present day in a small north Indian town and the ancient Vijayanagara Empire. The first schedule will focus on the modern-day setting.

The report quoted a source saying, “The first schedule will kick off with a night shift. The production team will design a set reflecting a north Indian town. Ayushmann will be shown as an adventure-loving, sports enthusiast, while Rashmika has a layered role. She will also sport a distinct look in the film. Their look tests will take place in the first week of September.”
Vijayanagara’s Rich History
The historical city of Vijayanagara, known today as Hampi, will play a significant role in the narrative. Its history as the capital of the flourishing Vijayanagara Empire in the 14th century will be explored in the film.
A Talented Team Behind The Scenes
Director Aditya Sarpotdar, who recently enjoyed success with Munjya, has assembled a talented team for Vampires of Vijay Nagar. The production team includes Subrata Chakraborty and Amit Ray for production design, Saurabh Goswami for cinematography, Sheetal Sharma for costume design, and Niren Bhatt as the writer. Bhatt, known for his work on Bhediya, Munjya, and Stree 2, will be crafting a compelling backstory for the film.

Also Read: Ayushmann Khurrana and Rashmika Mandanna team up for Vampires of Vijay Nagar: Report

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Jio Studios’ Tikdam to screen for senior officials and government representatives in Lucknow

Since its release on August 23 on JioCinema, Tikdam produced by Jio Studios has won over audiences and critics alike, becoming a must-watch film. The film’s endearing portrayal of familial bonds has resonated deeply with audiences, earning widespread acclaim and love.

In recognition of the film’s impact, a special screening is planned in Lucknow. Today’s event will bring together IAS, IPS officers, and senior UP government officials as well as students and teachers, offering them a unique opportunity to experience this moving film firsthand. Also present for the screening will be the lead actor Amit Sial and Director Vivek Anchalia.

The screening is set to take place today at a renowned school in Lucknow and is poised to earn more praise and accolades for its impactful storytelling.

Produced by Jyoti Deshpande and Parth Gajjar, Poonam Shroff, Savio Shenoy, Shweta Sharma Anchalia, Tikdam explores the touching relationship between a father and his children amidst a backdrop of environmental and social challenges. The film’s ability to engage and inspire has made it a standout piece in contemporary cinema, drawing praise from all quarters.

Also Read: Jio Studios, Humble Motion Pictures and Panorama Studios plan global campaign for Ardaas Sarbat De Bhale Di

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REVEALED: This is what Rajkummar Rao’s deleted cross-dressing scene in Stree 2 was all about

Stree 2 was released almost two weeks back and yet, the excitement around the film refuses to die down. Yesterday, its lead actor Rajkummar Rao posted a picture from the sets of the film. It features him in a female avatar and clad in a purple sequin skirt, a red top and a golden shrug. The actor, in the caption, mentioned that it was one of his favourite scenes from the film but sadly, it didn’t make it to the final cut. However, he didn’t give any information about what the scene was all about.

Bollywood Hungama has found out exciting details about this scene. A source from the unit said, “It involved Rajkummar cross-dressing and turning into a woman to lure the villain, Sarkata. This is because Sarkata attacked only females and hence, Vicky (Rajkummar Rao) takes this unusual and risky step.”

The source added, “Jana (Abhishek Banerjee) is also a part of this scene. He fails to recognize Vicky and mistakes him for someone else, adding to the comic quotient of the scene.” Another source said that Vicky’s heels break and it also contributes to the madness. Some comedy also happens over his wig, as per the source.

In the Instagram post, Rajkummar Rao also asked his followers, ‘Kya aap log dekhna chahte hain ye scene film mein? Aap sab batao’. Stree 2’s lead actress Shraddha Kapoor excitedly commented that this scene should be added to the final cut. Writer Niren Bhatt also commented that he wanted the film’s extended cut to be out.

It now remains to be seen if the said scene is added to the prints of Stree 2. An exhibitor told us, “This is often done by makers once their film is a hit. They might remove some scenes or a song if they feel their film is getting lengthy. After the film is accepted, the deleted portion gets added. In recent times, a song featuring Akshay Kumar and Govinda in Holiday – A Soldier Is Never Off Duty (2014) was added after a week. A sensual song of Akshay Kumar and Katrina Kaif in De Dana Dan (2009) too made it days after its release.”

Also Read: EXCLUSIVE: Rajkummar Rao says Stree 2 co-star Pankaj Tripathi can throw “really heavy lines in a very nonchalant way”; lauds his talent 

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Sidharth Malhotra returns to romance, collaborates with Dasvi director Tushar Jalota for Dinesh Vijan film: Report

Bollywood actor Sidharth Malhotra is gearing up to rekindle his romance with the silver screen. After a series of action-packed films, including Mission Majnu, Yodha, and the web show Indian Police Force, Malhotra is eager to return to the genre that first brought him to fame.

A New Romantic Venture with Dinesh Vijan
According to a report by Mid-Day, Sidharth Malhotra is set to headline a new love story produced by Dinesh Vijan. The actor has been in discussions with Vijan’s production house for some time and was immediately drawn to the script. The yet-to-be-titled project will be directed by Tushar Jalota, known for his work on the film Dasvi.

The report quoted a source saying, “Sidharth has been in talks with Dinesh’s production house for some time. He loved the script and is excited to team up with a banner that is known for bringing modern romances to the screen.”
Returning to His Romantic Roots
With this new film, Malhotra will be revisiting the genre he embraced in his early career years. His debut film, Student of the Year, was a campus romance, and he has since starred in several other romantic comedies, including Hasee Toh Phasee and Baar Baar Dekho.

Malhotra believes that his fans enjoy seeing him in romantic roles. However, he was determined to avoid the cliché and sought out a love story with a unique and refreshing tone. This new project seems to have perfectly aligned with his vision.
Production Plans
If everything goes according to plan, the filming for this romantic project will begin later this year. Fans of Sidharth Malhotra can look forward to seeing him back in the romantic genre, bringing his charm and talent to a new love story.

Also Read: Sidharth Malhotra in advanced talks to join Saif Ali Khan in Race 4; filming to begin in first half of 2025: Report

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Deepika Padukone and Ranveer Singh to become Shah Rukh Khan’s neighbours? Couple plans to shift house post arrival of first child: Report 

Bollywood’s power couple Deepika Padukone and Ranveer Singh are gearing up for a new chapter in their lives as they prepare to welcome their first child in September. The actress has been making headlines with her stylish maternity looks, and recent reports suggest that the couple is planning to move into a new home after the birth of their baby.

Couple to Move into New Apartment Near Shah Rukh Khan’s Residence
According to a social media post by popular photographer Pallav Paliwal on Instagram, Deepika Padukone and Ranveer Singh are set to move into a sprawling new apartment following the arrival of their baby. Earlier rumours had hinted that the couple might become neighbours to Bollywood superstar Shah Rukh Khan.

NDTV reported that Ranveer Singh, in association with his father Jagjit Sunder Singh Bhavnani’s company Oh Five Oh Media Works LLP, had purchased a luxurious sea-facing quadruplex for Rs 119 crore in a high-end Mumbai area near Shah Rukh Khan’s residence, Mannat. The expansive residence occupies the 16th to 19th floors of the building, offering a generous 11,266 sq ft of interior space and an additional 1,300 sq ft of private terrace.

 

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It’s worth noting that in 2021, Ranveer Singh and Deepika Padukone also purchased a bungalow in Alibaug for Rs 22 crore.
Deepika Padukone and Ranveer Singh’s Journey Together
Deepika Padukone and Ranveer Singh announced their pregnancy in March this year, and their baby is expected to arrive in September. The couple tied the knot in 2018 and have been a much-loved pair in the Bollywood industry.
Upcoming Projects for Deepika Padukone and Ranveer Singh
On the professional front, Deepika Padukone was last seen in Nag Ashwin’s Kalki 2898 AD, which also featured Amitabh Bachchan, Prabhas, and Disha Patani. She will next be seen in Rohit Shetty’s Singham Again, where she plays ACP Shakti Shetty Bhalerao. The film, led by Ajay Devgn, boasts a star-studded cast including Ranveer Singh, Akshay Kumar, Tiger Shroff, and Arjun Kapoor.

Ranveer Singh will also be featured in Singham Again. Additionally, he is currently working on an untitled action-thriller directed by Aditya Dhar, where he will be portraying a completely new character. Fans are also eagerly anticipating his appearance in the much-awaited film Don 3.

Also Read: Kangana Ranaut shares she and Deepika Padukone went to the same driving achool: “Woh toh drive kar rahi hai, woh toh….”

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Save the Date: Bollywood Hungama OTT India Fest and India Entertainment Awards 2024 to take place on October 3-4, 2024

Get ready for the ultimate celebration of India’s booming OTT landscape as the second edition of the Bollywood Hungama OTT India Fest and India Entertainment Awards returns with a bang! Mark your calendars for October 3, 2024, and October 4, 2024, as this two-day extravaganza is set to take place at the luxurious Taj Lands End in Bandra, Mumbai. Following the overwhelming success of the inaugural event, this year’s edition promises to be even bigger and more star-studded, bringing together the brightest minds and the biggest names from the entertainment industry.

The Bollywood Hungama OTT India Fest and India Entertainment Awards 2024 will once again serve as the premier platform for industry leaders, content creators, and artists to engage in insightful discussions, share ground-breaking ideas, and celebrate the very best in Indian entertainment. Like the previous year, the event will feature a series of engaging panel discussions on both days, where experts will delve into the latest trends, challenges, and innovations shaping the OTT space. These sessions will offer valuable insights into the future of digital content in India, making it a must-attend event for anyone passionate about entertainment.

The grand finale of the two-day fest will be the much-anticipated awards night on October 4, 2024, where the industry’s finest talents will be recognized for their outstanding contributions to the world of OTT and entertainment. The India Entertainment Awards will honour excellence across various categories. Expect a dazzling evening filled with glitz, glamour, and unforgettable moments as some of the biggest stars in the industry grace the red carpet and take centre stage to celebrate the best of the best.

Stay tuned for more updates as we get closer to the event, including the announcement of panellists, nominees, and special performances. Prepare to witness the future of entertainment unfold on October 3 and 4, 2024, at Taj Lands End, Bandra—an event you won’t want to miss!

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