Acclaimed actress Tisca Chopra recently spoke out about facing ageism in the film industry. In a candid interview with Galatta Plus, Chopra revealed a disheartening experience where she was replaced by “someone younger” just days before a film shoot.

The Taare Zameen Par actress recalled, “In 2016, there was a particular director who strung me along for a bit of time. We started doing prep, costumes, lines, and everything. About four days before the shoot, he said they were going with someone younger. Then, he tried to fob it off by saying it’s the call of the producers. But I could see that it was just… I didn’t want to hear that anymore.”
Tisca Chopra says, “It’s a very sad world we’re living in”
The actress further expressed her disappointment with the film industry’s focus on youth over experience. She elaborated, “By that time, I also got a sense of the fact that there were things going on in my head that I had been ignoring for some time. I’ve had the benefit of working with wonderful directors and learning from them by watching their process and imbibing that.” She added, “If youth and beauty are the only two things that are attractive in a particular market… my insides rebelled against that. If they are interested only in the young and beautiful, it’s a very sad world we’re living in.”
Tisca Chopra turns frustration into creation
This experience, however, also ignited a creative fire in Chopra.  She decided to take control of her narrative and explore filmmaking. She revealed, “I had been doing this piece called Chutney at Prithvi Theatre, Mumbai. It was based on Bhisham Sahni’s story. It too had morphed into something else by that time in my head. So, I narrated that to a few, very close people and we came up with the story and wrote it. The protagonist was neither good-looking nor young. Nor did she have any other privileges. She was not well-spoken and didn’t have a male heir or a child. And yet, she controls the narrative in that story.”

Speaking of the professional front, Tisca was last seen in Netflix’s original film Murder Mubarak, directed by Homi Adajania. 

Also Read: Murder Mubarak trailer launch: Tisca Chopra speaks on breaking “Dukhiyari Maa” image; discusses Homi Adajania’s “Hilarious” directing style

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Legendary actress Meena Kumari’s legacy continues to spark conversation. Sharmin Segal, star of Sanjay Leela Bhansali’s series Heeramandi, drew criticism for her performance despite the show’s overall success. In a previous interview, Sharmin cited Meena Kumari’s portrayal of “nothingness” in the classic film Pakeezah as an inspiration for her character in Heeramandi. However, Meena Kumari’s stepson, Tajdar Amrohi, has expressed strong disagreement with this comparison.

Speaking to Zoom TV, Amrohi asserted, “Zameen aasman ka fark hai between ‘Heeramandi’ and Pakeezah (There is a difference of earth and sky between them). Don’t compare the two. Nobody can make Pakeezah again. Neither Meena Kumari nor Kamal Amrohi can ever be born again.”

He further added, “I don’t want to say much about this since Bhansali is a big fan of my father Kamal Amrohi. In every film of his, Bhansali tries to take shots in a very similar way as my father did. Once, he had come to Kamalistan Studio, he asked where my Dad used to sit, where my Dad walked. Out of great respect, he touched the ground where my Dad sat. That was 15 years ago, and after that I never met him again. I must say here that each one of of us has an individual taste. This all is my opinion. There might be people who have liked Heeramandi more than Pakeezah.”

He concluded by saying, “I don’t know Sharmin. But no, I can’t relate to her statement on nothingness.” For the unversed, Sharmin, in an interview with ETimes stated that, “Meena Kumari was one of my inspirations. I tried to bring Meena Kumari’s nothingness from Pakeezah into my character in Heeramandi.”

Coming to the Netflix show, it is set against the backdrop of India’s independence struggle, and explores the lives of courtesans in Heera Mandi, Lahore, during the pre-partition era. The series boasts a star-studded cast including Manisha Koirala, Sonakshi Sinha, and Aditi Rao Hydari, and has been renewed for a second season.

Also Read: EXCLUSIVE: Adhyayan Suman offers advice to Heeramandi co-star Sharmin Segal after performance criticism; says, “It is important to not live in a bubble and accept reality”

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The weekend went by spreading cheer among the industry and trade as Munjya performed beyond expectations, earning over Rs. 20 crores in its first three days of release. The horror comedy genre and its connection with the exciting Maddock Supernatural Universe, which also comprises Stree (2018) and Bhediya (2022), added to its hype. Munjya’s collections have given a boost to Stree 2, which already had considerable pre-release hype. And if all goes well, the teaser of the much-awaited sequel might come out sooner than expected.

On the day Munjya was released, that is, June 7, the Central Board of Film Certification (CBFC) passed two teasers of Stree 2. While the first teaser is 1 minute and 23 seconds long, the other promo has a run time of 1 minute and 6 seconds. Both these teasers have been awarded with a U/A certificate.

Meanwhile, there’s a strong trade buzz that one of these teasers will drop digitally this month. A source told Bollywood Hungama, “The teaser will be released in June itself, that too this week, though the release of the film is almost 2 ½ months away. This promo of Stree 2 will give an idea as to what one can expect from the film this time.”

Stree starred Rajkummar Rao and Shraddha Kapoor and marked the beginning of the Maddock Supernatural Universe. The horror comedy opened with a bang and went on to collect Rs. 129.90 crores at the domestic box office. Bhediya, meanwhile, featured Varun Dhawan and Kriti Sanon while Munjya starred Sharvari and Abhay Verma. Interestingly, Varun featured in an exciting cameo in Munjya while Rajkummar Rao was seen in a special appearance in Bhediya.

Stree 2 brings back Rajkummar Rao and Shraddha Kapoor along with Pankaj Tripathi and Abhishek Banerjee. Directed by Amar Kaushik, it is slated to release in cinemas on August 30.

Also Read: Varun Dhawan shoots for his cameo as Bhediya in Stree 2 with Shraddha Kapoor

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Actor Noor Malabika Das, who was a known face in web shows, was found dead in her Mumbai apartment on Thursday. Das, a former air hostess with Qatar Airways and a native of Assam, was found in a decomposed state by the Mumbai police. She was 37 years old.

As per a report in NDTV, the discovery of Das’ body came after neighbours in her Lokhandwala residence noticed a foul odour emanating from her flat and alerted the authorities. Police officers, upon arrival, had to force their way into the apartment, where they found her lifeless body. There was a lack of any immediate signs of struggle or a suicide note, as reported. However, the collection of samples, including medicines and mobile phones, is expected to aid in piecing together the final moments of Das’ life.

An official has confirmed that an Accidental Death Report (ADR) has been filed, and an autopsy has been conducted to determine the exact cause of death.

Das’ untimely demise has left her family in a state of profound grief. Her elderly parents, who had visited her recently, have been unable to travel back to Mumbai due to the circumstances. In their absence, her friend and fellow actor Aloknath Pathak, along with the assistance of an NGO, took on the responsibility of her cremation.

Noor Malabika Das’s death has sent shockwaves through the entertainment industry. She had recently gained prominence for her role alongside Bollywood star Kajol in the 2023 legal drama The Trial.

The All Indian Cine Workers Association has stepped forward, urging Maharashtra Chief Minister Eknath Shinde and Home Minister Devendra Fadnavis to ensure a thorough probe into the circumstances surrounding Das’s death.

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Pranav Misshra, who captivated audiences with his performance in the blockbuster The Kerala Story, is set to embark on a new project with famed choreographer-director Ganesh Acharya. This collaboration marks a significant milestone in Pranav’s career, demonstrating his versatility and eagerness to explore new artistic avenues. According to sources, the song has already been shot in Mumbai, and Pranav is thrilled to work alongside the veteran choreographer, holding him in high regard.

A source close to the project revealed, “Pranav Misshra and Ganesh Acharya have teamed up for a song, which has been shot in Mumbai. Pranav holds the veteran choreographer in high regard and is thrilled about the collaboration. He is eagerly anticipating showcasing the song to the audience, especially music enthusiasts.” The song is set to feature a renowned Bollywood actress opposite Pranav, adding an extra layer of excitement and glamour to the project. This combination of Acharya’s dynamic choreography and Pranav’s acting prowess promises a captivating musical experience.

Pranav Misshra has already made a significant impact with his role in The Kerala Story, one of 2023’s biggest hits. Beyond this, he has showcased his versatility by portraying an unsung hero in the Doordarshan series Swaraaj. This role highlighted a different aspect of his acting abilities, earning him praise for his depth and range. With several interesting projects in the pipeline, Pranav continues to expand his horizons in the entertainment industry.

This upcoming song with Acharya and Misshra is not just a professional partnership but a meeting of creative minds, promising to deliver a memorable and engaging musical experience for fans and music lovers alike.

Also Read: The Kerala Story Controversy: Theatre owners stop screening of the film and remove it from listings online

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Both personally and professionally, actor Varun Dhawan is at a fantastic place. Along with his wife, designer Natasha Dalal, the actor recently became a father to a baby girl and is set to debut in the action genre with, Baby John, later this year. According to a recent information by Hindustan Times, Varun will now be adding a new home in this new stage of his journey.

According to information obtained by HT City, the actor has hired Hrithik Roshan’s current Juhu, Mumbai, home and plans to move in shortly. “Varun and Natasha will be shifting into this house with their daughter. It is a sea facing apartment, currently occupied by Hrithik, who in turn is moving to another apartment in the same location Juhu. VD and family will have actor Akshay Kumar and producer Sajid Nadiadwala as neighbours, who are residing in the same building,” quoted their source.

Varun married Natasha on January 24, 2021. The couple dated for quite a few years before exchanging wedding vows. The wedding was a close-knit affair attended by their close friends and family members. Varun Dhawan and Natasha Dalal announced their pregnancy in February this year. The actor shared an adorable monochrome picture on social media. In the picture, Varun is seen kissing Natasha’s baby bump.

Varun is set to star in the action thriller Baby John, directed by A Kaleeswaran and presented by Atlee in association with Jio Studios and Cine1 Studios. The actor will also appear in the Indian adaptation of the Hollywood series Citadel, opposite Samantha Ruth Prabhu from this and will also be seen in Sunny Sanskari Ki Tulsi Kumari.

Also Read: Varun Dhawan aka Bhediya has a cameo in Munjya

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Raashii Khanna, who recently made her Bollywood debut in Yodha, decided to showcase her support in promoting the sustainable lifestyle and joined in the efforts to keep our environment healthy with her gesture. To showcase her contribution towards a better future, Raashii attended an event hosted by social activists Asif Bhamla and Saher Bhamla in association with their NGO Bhamla Foundation where they unveiled an interactive video campaign and launched the poster of their new initiative Bhoomi Namaskar’s anthem.

Speaking about her association with a noble cause and expressing her idea of a healthy environment, Raashii Khanna said, “I am very happy to be here. Bhamla Foundation has been always at the forefront of doing activities that spread awareness about sustainable living and ways to save the environment with acts such as planting trees or clean the beaches. These small things can make a big impact. In fact, even I plant trees on my birthday every year as a tradition but environment day is not just supposed to be one day, it’s supposed to be everyday. We’re supposed to celebrate our environment for all that it has given us. Inn chote chote ways me hum iss planet ko behtar bana sakte hai apni future generations ke liye (These are the small ways in which we can help the planet to be a better place for our future generations).

Speaking about the event, it took place at Carter Road Amphitheater and high-profile dignitaries such as Chief Minister of Maharashtra Shri Eknath Shinde, Deputy Chief Minister Shri Devendra Fadnavis, and various central ministers, bureaucrats, businessmen, and film personalities were also in attendance to set a positive example among the community and to celebrate World Environment Day.

On the work front, Raashii Khanna was last seen in the Tamil film Aranmanai 4 alongside Tamannaah Bhatia. The actress is now looking forward to the release of her Hindi films which includes The Sabarmati Report and Talaakhon Mein Ek along with Telugu film Telusu Kada in the pipeline.

Also Read: Photos: Celebs grace Asif Bhamla’s ‘World Environment Day’ awareness campaign

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The emergence of Free Ad-Supported Streaming TV (FAST) services has revolutionized the way we consume content, with significant differences between the Western and Indian markets. As the landscape of FAST-based OTT platforms gains traction in the APAC market, the upcoming launch of Swift TV by Germane Media aims to introduce this streaming format to the Indian audience. This analysis explores the impact of FAST streaming, compares trends in Western and Indian markets, and highlights how Swift TV by Germane Media plans to navigate the Connected TV (CTV) space in India, offering valuable insights for those interested in OTT platforms and digital content consumption.

FAST Streaming Revolution: Redefining TV Viewing

In the realm of FAST-based OTT platforms, the Western market has been a pioneer. Services like Pluto TV, Xumo, and Tubi have garnered substantial user bases by offering diverse content libraries supported by advertisements. The success in the West can be attributed to high internet penetration, subscription fatigue, challenges in content discovery, and a lack of personalized content. According to a recent report, FAST services in the U.S. saw a 50% increase in viewership over the past year alone.

Conversely, the APAC region, including India, is gradually catching up. The region presents a unique opportunity due to its vast and diverse audience. With increasing internet access and growing familiarity with digital content, APAC markets are ripe for expansion. Swift TV by Germane Media’s upcoming launch in India aims to capitalize on this momentum, offering a localized approach to content creation and advertising.

The graph depicts the rise of FAST (Free Ad-Supported Streaming TV) services in the U.S. from September 2022 to June 2023. It highlights the viewing percentages for Pluto TV, Tubi, and Roku Channel, showing an overall increase, with Tubi leading in June 2023 at over 1% of total TV viewing.

Swift TV by Germane Media: India’s Game Changer

Swift TV by Germane Media is poised to become a pivotal player in the Indian FAST streaming landscape. As a new entrant, it aims to cater to the diverse and expansive Indian audience by leveraging localized content and advertisements targeted through first-party data. This strategic approach distinguishes Swift TV from other platforms that offer generic content. By focusing on regional languages and culturally relevant programming, Swift TV can address the unique preferences of the Indian market, providing a new distribution channel for Indian content creators.

The platform’s ad-supported model makes premium content accessible to a wider audience without the need for subscription fees, which could significantly increase viewership among cost-sensitive users. Additionally, Swift TV’s integration with CTV devices will enhance the user experience, providing seamless streaming across various screens. These strategies position Swift TV to potentially dominate the FAST-based OTT space in India, bringing the best of streaming technology to the country.

The CTV and OTT Synergy: Evolving Consumer Habits in APAC

Consumer habits in the APAC region are rapidly evolving, driven by increased internet penetration and the proliferation of smart devices. A recent survey indicates that over 60% of internet users in APAC regularly consume video content online. This shift is further amplified by the growing adoption of CTV devices, which offer a more immersive viewing experience compared to traditional methods.

Younger demographics, in particular, are gravitating towards digital platforms for their entertainment needs. This trend is supported by the availability of affordable data plans and smartphones, making streaming services more accessible. As a result, there is a rising demand for diverse and high-quality content tailored to local tastes. Swift TV aims to capitalize on these evolving habits by offering a robust library of region-specific programming across more than 15 genres. By understanding and catering to these changing preferences, Swift TV can effectively engage a highly dynamic audience, positioning itself as a leader in the APAC FAST-based OTT market.

The Importance of Ad-Supported Models

Ad-supported streaming services like Swift TV play a crucial role in the OTT ecosystem, especially in markets like India. The ad-supported model democratizes access to premium content by eliminating subscription fees, making it attractive to a broader audience. This is particularly important in price-sensitive regions where consumers may be reluctant to pay for multiple subscriptions.

From a business perspective, ad-supported services generate revenue through advertisements, creating a sustainable model that benefits both the platform and advertisers. According to industry data, ad spending on digital video is expected to grow significantly, with a projected annual increase of 20% in APAC over the next five years. This growth underscores the potential for ad-supported platforms to thrive.

Moreover, targeted advertising on platforms like Swift TV enables brands to reach specific demographics with tailored messages, enhancing the effectiveness of ad campaigns. This synergy between content consumption and advertising ensures a win-win scenario for users, content providers, and advertisers alike.

Leveraging the FAST Platform for Market Dominance in India

Content Catering to Indian Audiences

Swift TV’s strategy to cater specifically to Indian audiences is a significant differentiator in the rapidly growing FAST-based OTT market. India is a culturally rich and diverse country with various languages, traditions, and entertainment preferences. Swift TV plans to offer a wide array of content, including regional programming, local films, and culturally relevant shows. This localized approach ensures that the platform can attract viewers from different parts of the country, from metropolitan cities to rural areas.

In addition to regional content, Swift TV is expected to feature popular Bollywood movies and Indian television dramas, sourcing content from individual creators, media houses, and live streaming. By providing content that resonates with local tastes, Swift TV can create a loyal user base. This focus on localization meets consumer demand and sets Swift TV apart from other generic, international streaming services, positioning it as a go-to platform for Indian audiences seeking relatable content.

Technology and Accessibility

Swift TV leverages machine learning to create a tailored feed for all its users, enhancing content discovery. Its proprietary cloud play out solution for channel assembly will optimize the delivery of video-on-demand content in the FAST format. Partnerships with tech giants such as Google and Amazon fuel Swift TV’s server-side ad insertion (SSAI) and other cloud-based requirements. The platform is designed to be compatible with various devices, including smartphones, tablets, and CTV units, which is crucial in a market where mobile-first consumption is prevalent. With over 500 million smartphone users in India, mobile access is a key factor for any streaming service’s success.

Swift TV’s user interface is optimized for ease of navigation, ensuring a seamless experience across devices. The platform employs adaptive streaming technology to deliver high-quality video content even on slower internet connections, making it accessible to users in areas with limited bandwidth.

By focusing on both technological robustness and user-friendly design, Swift TV aims to remove barriers to entry and provide an inclusive streaming experience. This approach not only broadens its potential user base but also enhances user satisfaction and engagement, setting Swift TV apart in the competitive FAST-based OTT landscape.

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On Sunday, a bus carrying pilgrims to the Shiv Khori temple in Jammu and Kashmir’s Reasi district plunged into a deep gorge, resulting in at least 9 deaths and 33 injuries in a suspected terror attack. Bollywood stars took to social media to express their sorrow and pray for the victims of this tragic incident. Riteish Deshmukh was among the first from Bollywood to react. Posting on X, he wrote, “Heartbroken & devastated with the visuals of the Reasi terror attack. Prayers with the victims and families.”

Heart broken & devastated with the visuals of the Reasi terror attack. Prayers with the victims and families. ???????????????? –
— Riteish Deshmukh (@Riteishd) June 9, 2024

Actress-turned-politician Kangana Ranaut also shared her thoughts on Instagram Stories, condemning the attack. “I strongly condemn the cowardly terrorist attack on the pilgrims in Reasi, Jammu & Kashmir. They were going for Vaishnodevi Darshan and terrorists open fired them only because they were Hindus. I pray for the departed and hope for the swift recovery of the injured. Om shanti,” she penned.

Anupam Kher expressed his grief and anger on X, stating, “Angry, pained and saddened by the cowardly attack on pilgrims in Reasi, Jammu! May Almighty give the loved ones of victims the strength to bear the pain and loss. Prayers for the speedy recovery of the injured.”

Angry, Pained and Saddened by the cowardly attack on pilgrims in Reasi. Jammu! May Almighty give the loved ones of victims the strength to bear the pain and loss. Prayers for the speedy recovery of the injured. ????????#ReasiAttack #AllEyesOnReasi pic.twitter.com/FOpWsiuOeP
— Anupam Kher (@AnupamPKher) June 10, 2024

The tragic incident occurred when the bus, traveling through Teryath village in the Poni area, was allegedly fired upon multiple times. The bus driver lost control due to the attack, leading to the fatal plunge into the gorge. Rescue operations were promptly initiated, with the injured rushed to nearby hospitals. Authorities quickly cordoned off the area to conduct a thorough investigation into the attack. Bollywood’s heartfelt reactions underscore the broader national sentiment of grief and condemnation, as the country mourns the victims and prays for the swift recovery of the injured.

Also Read: Kangana Ranaut hits back at people supporting the security personnel who slapped her; asks them if they ‘are okay with rape or murder’

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Sajid Nadiadwala’s upcoming mega project Sikandar, starring superstar Salman Khan and directed by A R Murugadoss, is set to take flight with a breathtaking aerial action sequence as it begins shooting on June 18 in Mumbai!

The latest news reveals that the first shooting schedule will commence with a spectacular action scene, 33,000 feet above sea level, aboard an aircraft featuring none other than Salman Khan. This thrilling start promises to set the tone for the grand action extravaganza that Sikandar is poised to deliver. Since its announcement, Sikandar has captivated audiences, generating immense buzz and anticipation. With every update, fans are kept on the edge of their seats, eagerly awaiting more details.

As Sikandar gears up for its first schedule, the excitement continues to build. This film is set to redefine action cinema, combining the talents of powerhouse producer Sajid Nadiadwala, superstar Salman Khan & visionary director A R Murugadoss. The ensemble is further strengthened with the addition of Rashmika Mandanna as the female lead, ensuring an even more dynamic and powerful cast.

 

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Sajid Nadiadwala and Salman Khan have a 100 percent track record in their past films. The duo gave Salman Khan’s first Rs 200-crore film, Kick, directed by Sajid Nadiadwala. The title Sikandar has already ignited a fervor of excitement and curiosity, leaving audiences eagerly anticipating the magic that will unfold on the big screen. Prepare for an extraordinary cinematic journey like never before—EID 2025 got much more thrilling.

Stay tuned for more updates as Sikandar promises to be an action-packed blockbuster that will leave a lasting impact on Indian cinema!

Also Read: Sikandar updates only after Chandu Champion release; Sajid Nadiadwala’s complete focus on Kartik Aaryan film

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