Deepika Padukone’s skincare brand 82°E announces multi-channel partnership with Isha Ambani’s Reliance Retail and Tira Beauty

Deepika Padukone’s self-care brand 82°E announced a strategic partnership with Reliance Retail’s cutting-edge beauty platform, TIRA. This collaboration marks a significant expansion from 82°E’s successful D2C model to a first-time retail experience in the country through an online and offline presence. Through this partnership, 82°E will continue its mission to make the practice of self-care a simple, joyful and effective part of everyday life for the TIRA community.

After a year of promoting Simplified Skincare (Cleanse – Hydrate – Protect), establishing product efficacy and building a strong loyal community in India and across the globe, 82°E is now poised for accelerated growth with this transformative partnership with TIRA. 82°E is expanding its reach by making its popular Skincare, Body Care, and Men’s range, featuring best-selling products like Ashwagandha Bounce, Lotus Splash, and Turmeric Shield available
on TIRA. 82°E products, previously accessible through the D2C platform, will now extend their reach to the Tira platform, marking their offline debut at handpicked Tira stores in select markets across North, West, and South India.

This partnership aims to democratize access to premium skincare products to a more diverse audience by harnessing Co-founder Deepika Padukone’s holistic wellness vision and leveraging Reliance Retail’s extensive offline and online network and technological capabilities.

Commenting on the collaboration, Isha M Ambani, Executive Director, Reliance Retail Ventures Limited, stated, “We are excited to partner with 82°E, a brand renowned for its commitment to self-care and holistic wellness. This collaboration takes forward TIRA’s vision to bring accessible yet aspirational beauty to every Indian and allows us to provide our customers with access to a range of premium skincare products. Together, we aim to elevate
the self-care experience for consumers everywhere, introducing 82°E products to offline retail for the very first time.”

Speaking about the partnership, Deepika Padukone, Co-Founder, 82°E, said, “We’re thrilled to announce that 82°E is now on TIRA, Online and In-Stores. This collaboration is an outcome of our shared values: to Simplify Skincare and to make Self-Care an effective and enjoyable part of our everyday lives. Through TIRA’s Online and Offline platforms, we are excited to bring 82°E’s Bestsellers, Award-Winning Formulations, along with the best of 82°E
Skincare, 82°E Body Care, and 82°E Man to our consumers across the country.”
ALSO READ: Singham Again: Lady Singham Deepika Padukone aka Shakti Shetty in action as brutal cop in new leaked photos from Rohit Shetty film’s Mumbai shoot, see pictures

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BREAKING: Multiplexes CANCEL Cinema Lovers Day on April 19 due to Lok Sabha Elections 2024

Yesterday, Bollywood Hungama was the first one to report that multiplexes will sell tickets for Rs. 99 on April 19 as part of the Cinema Lovers Day celebrations. The news led to jubilation among the moviegoers. The multiplex chains even came up with creatives while the makers of Do Aur Do Pyaar also published an ad, promoting the offer. But in a shocking turn of events, the multiplexes have decided to withdraw the offer.

A source told Bollywood Hungama, “It is being said that the Cinema Lovers Day is cancelled since it coincides with phase 1 of the Lok Sabha Elections 2024. There’s a fear that moviegoers might opt to go to the cinema halls and skip voting.”

Another exhibition source said, “Some theatres were not in favour of celebrating Cinema Lovers Day on April 19 as they’ll be shut for half a day due to the elections as per the local laws and regulations. Hence, moviegoers won’t be able to take advantage of it fully. As a result, a decision was taken to withdraw it and it’ll be held later keeping the elections in mind.”

A manager in a multiplex rued, “We just got the notification and were left shocked. We have updated our system and tickets will be sold at normal Friday rates. Thankfully, very few tickets were sold at Rs. 99 tomorrow.” He also added, “Those who have already bought the tickets for Rs. 99 can watch the film at the discounted price without paying extra.”

On April 19, 102 constituencies will go to polls. Some of the important districts where voters will get their fingers inked tomorrow are Gaya (Bihar), Bastar (Chhattisgarh), Nagpur (Maharashtra), Inner and Outer Manipur, Puducherry, Jaipur (Rajasthan), Chennai (Tamil Nadu), Pilibhit (Uttar Pradesh), etc.

The new releases tomorrow like Dibakar Banerjee’s bold thriller Love Sex Aur Dhokha 2, Vidya Balan-Pratik Gandhi-Ileana D’Cruz-Sendhil Ramamurthy starrer romcom, Do Aur Do Pyaar, the semi-animated Luv You Shankar and the Hollywood dystopian thriller Civil War will now be played in cinemas at normal ticket rates.

Also Read: From Alia Bhatt to Bradley Cooper: Bollywood and Hollywood actors showcasing their musical talents

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Nora Fatehi to star in Bhoot Police 2 and Akshat Verma’s next after Kaalakaandi?

This year, Nora Fatehi proved in Madgaon Express that she is much more than just an item girl. She got a chance to play the female lead in the Kunal Kemmu directorial which mainly starred Pratik Gandhi, Divyennndu and Avinash Tiwary. It seems that the actress is now all set to keep her acting streak going in the near future.

As per our source, Nora is considered for a meaty role in Bhoot Police 2. The source said, “After Madgaon Express, Nora is being considered for another comedy in the form of Bhoot Police 2. Although she hasn’t come on board yet, she is a frontrunner for the role in the horror comedy.” The first film in the franchise Bhoot Police had released in 2021 and it starred Saif Ali Khan, Arjun Kapoor, Yami Gautam and Jacqueline Fernandez in pivotal roles.

But that’s not all as far as Nora’s comedy line-up is concerned. As per a recent buzz, she is also being considered for another comedy by Akshat Verma. For the unversed, he was the writer of the surprise hit Delhi Belly and the director of the Saif Ali Khan starrer Kaalakaandi.

Whether Nora Fatehi will bag these two films eventually will be found out later. But it is sure that the actress has generated an interest for her among the young filmmakers of today.

Also Read: Nora Fatehi reveals about film industry people indulging in ‘calculative’ marriages; says, “People use these wives or husbands for networking circles, for money, for relevance”

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After Aamir Khan, Ranveer Singh’s deepfake used for endorsement of political party goes viral

Ranveer Singh has found himself amidst a whirlwind as a video purportedly of him endorsing a political party has surfaced online, similar to an incident involving Aamir Khan. The video, originating from Singh’s recent visit to Varanasi, showcased the actor’s journey through the city’s cultural and religious heritage. Teaming up with actor Kriti Sanon, Singh graced the ramp as the showstopper for designer Manish Malhotra’s fashion extravaganza at Varanasi’s Namo Ghat. Their visit to the revered Kashi Vishwanath temple offered glimpses into their experiences.

However, an AI-generated video purportedly featuring Singh endorsing a political party ahead of the 2024 Lok Sabha elections has emerged. This development follows a similar incident involving Aamir Khan, where a deepfake video allegedly promoting a political entity went viral, prompting the veteran actor to refute its authenticity and involve law enforcement.

Vote for न्याय
Vote for Congress pic.twitter.com/KmwGDcMImt
— Sujata Paul – India First (Sujata Paul Maliah) (@SujataIndia1st) April 17, 2024

In Khan’s case, the disputed video claimed to be from his time hosting Satyameva Jayate. While Khan swiftly denounced the counterfeit video and sought legal recourse, Singh is yet to respond to the AI-generated misleading video.
ALSO READ: Ranveer Singh and Samantha Prabhu team up for hilarious ad featuring Cheteshwar Pujara!

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King to be a Shah Rukh Khan film with Suhana Khan as the parallel lead: Report

After collaborating with actors like Vidya Balan and Amitabh Bachchan, filmmaker Sujoy Ghosh has now shouldered the responsibility of a massive casting coup for his next. The director is currently working with Siddharth Anand under the latter’s banner Marflix Pictures (recently produced Fighter) for his next titled King. While it was supposed to star King Khan aka Shah Rukh Khan in an extended cameo, recent reports reveal that the superstar will be essaying a full-fledged role alongside his daughter Suhana Khan.

For the unversed, Suhana Khan, who made her film debut with The Archies in 2023, will be making her theatrical debut alongside her superstar-father with this highly anticipated venture. A recent Peeping Moon article has now reported that Shah Rukh Khan, who was expected to have a special appearance of sorts in the movie, has now become the lead of this action entertainer with Suhana Khan as the parallel lead.

Speaking on how the makers arrived at this decision, a source was quoted saying, “The SRK-Suhana film has undergone multiple rewrites and polishing in the past few months. The project was earlier intended to be a mega theatrical debut vehicle for Suhana, with SRK merely playing a cameo, much like he did in Alia Bhatt’s Dear Zindagi. But the script has now been altered, turning it into a proper Shah Rukh Khan film, with Suhana playing a parallel lead alongside him.”

Apart from this, the reports also reveal that Shah Rukh Khan will not be playing the father of Suhana but will be portraying the character of her mentor. Furthermore, it is being said that the superstar’s character is going to be badass who will be saving Suhana’s character from dangerous situations she often finds herself in.

Meanwhile, talking about King, we hear that Sujoy Ghosh and Siddharth Anand will be collaborating for the pre-production from May onwards whereas the film is said to go on floors somewhere around August–September. As for the release date, the makers are looking at releasing the movie during the second half of 2025, but no date has been revealed as yet.

Also Read: High stakes High budget & Biggest gamble: Shah Rukh Khan invests Rs 200 crores in Suhana Khans big-screen debut King gets International Action Team on board

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ED attaches Rs. 97.79 crore worth properties of Raj Kundra and Shilpa Shetty linked to Bitcoin case: Reports

The Enforcement Directorate (ED) has provisionally attached immovable and movable properties worth Rs. 97.79 crore belonging to businessman Raj Kundra and Bollywood actress Shilpa Shetty under the Prevention of Money Laundering Act (PMLA), 2002. This action is part of an ongoing investigation into an alleged Cryptocurrency Ponzi scheme. The attached assets include a residential flat in Juhu, Mumbai, registered under Kundra’s wife, Shilpa Shetty’s name, a bungalow in Pune, and equity shares held by Kundra. The ED claims these properties were purchased using proceeds from the criminal activity.

The official X, formerly Twitter, account of the Enforcement Directorate, said in a statement, “ED, Mumbai has provisionally attached immovable and movable properties worth Rs. 97.79 Crore belonging to Ripu Sudan Kundra aka Raj Kundra under the provisions of PMLA, 2002. The attached properties include a Residential flat situated in Juhu presently in the name of Smt. Shilpa Shetty, Residential Bungalow situated in Pune and Equity shares in the name of Raj Kundra.”

ED, Mumbai has provisionally attached immovable and movable properties worth Rs. 97.79 Crore belonging to Ripu Sudan Kundra aka Raj Kundra under the provisions of PMLA, 2002. The attached properties include Residential flat situated in Juhu presently in the name of Smt. Shilpa…
— ED (@dir_ed) April 18, 2024

According to the Economic Times, the money laundering case stems from the First Information Reports (FIRs) filed by the Maharashtra and Delhi Police against Variable Tech Pte Ltd, its promoters, and several agents. These FIRs allege that the company, along with the individuals named, collected a massive sum of money in Bitcoins (valued at approximately Rs. 6,600 crore in 2017) from unsuspecting investors. The lure was a fraudulent promise of high monthly returns in Bitcoins.

The ED alleged that the promoters cheated investors and concealed the illegally obtained Bitcoins in obscure online wallets. According to the agency, Kundra is a key player in this scheme.

The ED claims that Kundra received 285 Bitcoins from the mastermind, Amit Bhardwaj, in exchange for setting up a Bitcoin mining farm in Ukraine. However, the agency alleges that Kundra never established the farm and instead continues to hold onto the Bitcoins, currently valued at over Rs. 150 crores.

While the Juhu flat is registered under Shilpa Shetty’s name, it’s unclear whether she was aware of the alleged source of funds used for its purchase.

In an official statement from Prashant Patil, advocate of Shilpa Shetty and Raj Kundra, it read, “We shall follow the due process of law and take necessary steps as prescribed under the provisions of Prevention of Money Laundering Act to protect the liberty and property of my clients.”

“On the face of it , there is no prima facie case made out against my clients Mr Raj Kundra and Mrs Shilpa Shetty Kundra .
we have complete faith in the Honourable Judiciary. I believe when we make our fair representation before the Honourable Enforcement Directorate , even the investigation agencies may grant justice to us. We have faith in the fair investigation. We stand committed to cooperate with the authorities as and when required.”
ALSO READ: Inside Kinara: 15 photos and videos of Shilpa Shettys Rs. 100 crore luxurious Mumbai haven

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Rohit Saraf and Prajakta Koli wrap up Mismatched Season 3: “This is us, until next time”

Mismatched, one of the beloved series in today’s times, has concluded the shoot of its highly anticipated third season. Since its inception, the show has earned immense love from viewers, who are eagerly awaiting the new season. Seasons 1 and 2 introduced us to the charming ensemble cast and the emotional rollercoaster of love, friendship, and self-discovery in the digital age. As anticipation for Season 3 peaked, fans eagerly await another chapter.

Amidst fans anticipation, the leads of the show Prajakta Koli and Rohit Saraf shared a post bidding farewell for the season, captioning it “This is us. Until next time… #MismatchedS03, Season Wrap!” accompanied by a photo capturing their infectious smiles and the undeniable chemistry between Rishi and Dimple, leaving fans both excited and nostalgic. It was a poignant reminder of the bonds formed both on and off-screen, as cast bid adieu to characters who had become like family.

 

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A post shared by Rohit Suresh Saraf (@rohitsaraf)

Under the skilled direction of Akarsh Khurana and Nipun Dharmadhikari, Mismatched unfolds the romantic journey of Rishi and Dimple, brought to life by the talented duo Rohit and Prajakta. As they traverse the complexities of modern relationships, the series delves into themes of tradition, companionship, and personal evolution with depth and authenticity.

Following the captivating narratives of seasons 1 and 2, viewers are poised to embark on another emotional rollercoaster, brimming with heartfelt moments and unexpected twists. Despite the absence of an official release date for Season 3, fans are anticipating a mid to late 2024 premiere, eagerly awaiting the next season in Dimple and Rishi’s Chemistry.

Also Read: Mismatched Season 3: Rohit Saraf and Prajakta Koli wrap in Hyderabad

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Sania Mirza set to bring laughter on Kapil Sharma’s The Great Indian Kapil Show post her divorce with Shoaib Malik

Indian tennis icon Sania Mirza is set to make an appearance on Kapil Sharma’s The Great Indian Kapil Show on Netflix. Taking to her social media platform on Wednesday, Sania offered fans a sneak peek into the show’s vibrant set, donning an eye-catching red outfit. Renowned for her exceptional tennis skills and infectious charm, Sania Mirza is expected to bring her charm and humour to the popular comedy talk show.

Earlier this year, Sania Mirza made headlines when her marriage to Pakistani cricketer Shoaib Malik faced scrutiny after Malik announced his second marriage to Pakistani actress Sana Javed. Rumours swirled, alleging infidelity on Malik’s part and suggesting familial discord over his decision. In response to mounting speculation, Sania’s family released a statement confirming her separation from Malik.

Sania Mirza’s resilience shines through as she gears up for The Great Indian Kapil Show, displaying her unwavering commitment to authenticity. Despite personal challenges, her candid and light-hearted approach promises a refreshing perspective for fans eagerly awaiting her episode. Sania’s willingness to share about her life beyond tennis exemplifies overcoming adversity with humour and grace.

 

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Sania Mirza’s upcoming appearance on The Great Indian Kapil Show promises to be a delightful treat for fans, as they eagerly await her candid anecdotes and infectious laughter. Through her journey, both on and off the tennis court, Sania continues to inspire millions with her resilience, strength, and unwavering spirit.

Also Read: Sania Mirza and family issues official statement about the tennis player’s divorce with Pakistani cricketer Shoaib Malik

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Vicky and Sunny Kaushal to light up The Great Indian Kapil Show

Since its first episode, The Great Indian Kapil Show has become a beloved saga, offering laughter, entertainment, and celebrity interactions. In the upcoming fourth episode, set to premiere this Saturday at 8 pm, anticipation has reached new heights as Vicky and Sunny Kaushal are set to grace the show.

Netflix has recently released a video showcasing, the Kaushal brothers’ infectious chemistry, instantly capturing the hearts of the fans worldwide. Ever since the video came out, people have been super excited to see them on the show. They can’t wait to watch the brothers having fun together when the episode airs.

 

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The teaser offers a glimpse into the lively banter and witty exchanges that are sure to ensue when Vicky and Sunny take centre stage on The Great Indian Kapil Show. The video showcasing the Kaushal brothers and their bond with each other ignited more excitement among the fans. Their natural charisma and charm are expected to elevate the entertainment quotient of the show, leaving viewers in stitches with their hilarious anecdotes and playful antics.

With the fourth episode just around the corner, fans are buzzing with anticipation, eager to uncover the surprises awaiting them in this star-studded extravaganza. With the charming and talented Kaushal brothers at the helm, viewers can expect an evening packed with laughter, excitement, and sheer entertainment.

Also Read: Netflix India’s The Great Indian Kapil Show tops charts, Killer Soup and Maamla Legal Hai shine; local languages take centre stage

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CBFC mutes ‘Beti Bachao’ in Love Sex Aur Dhokha 2; passes the film with an ‘A’ certificate

The risqué film Love Sex Aur Dhokha 2 is all set to release this Friday, April 19. For a few weeks, there have been talks that the Central Board of Film Certification (CBFC) has asked for numerous cuts in the film. At the trailer launch last week, director Dibakar Banerjee did hint at some of these modifications. Bollywood Hungama in this special report will bring to you the cut list of Love Sex Aur Dhokha 2.

To begin with, the duration of the disclaimer in the beginning was extended by 10 seconds. A 20-second-long disclaimer, mentioning legal safeguards for transgender from sexual offences, was inserted, as per the instructions of the CBFC’s Examining Committee.

Then, the obscene words were muted wherever they occurred, including in the song lyrics as well. In the second half of the film, the words ‘Beti Bachao’ were muted. Finally, the image of the National Flag was asked to be blurred.

After all these changes were made, the CBFC passed Love Sex Aur Dhokha 2 with an ‘A’ certificate. The length of the film, as mentioned on the certificate, is 116 minutes. In other words, Love Sex Aur Dhokha 2 is 1 hour and 56 minutes long.

At the trailer launch of Love Sex Aur Dhokha 2, Dibakar Banerjee revealed, “Very surprisingly, the censor experience for Love Sex Aur Dhokha 2 was absolutely smooth. We had applied for an adults-only certificate. They only asked us to mute ‘ma behen ki gaalis’. I asked them, ‘Kya main baap ki gaali de sakta hoon?’. They said, ‘Aap maa, baap aur behen teeno ko gaali se alag rakhein’!”

He continued, “So, we have a particular set of expletives in the film (that were retained) and another set of expletives were muted.” Dibakar Banerjee then said, “Also, there’s a lot of frontal nudity in the climax of the film. We had to blur the visuals as we can’t shoot frontal nudity in Indian films.”

Love Sex Aur Dhokha 2 stars Swastika Mukherjee, Abhinav Singh, Bonita Rajpurohit and Paritosh Tiwari in lead roles. Mouni Roy, Tusshar Kapoor, Anu Malik, Sophie Choudry and Uorfi Javed appear in cameos.

Also Read: Love Sex Aur Dhokha 2 trailer launch: CBFC blurs frontal nudity shot; Dibakar Banerjee says “They asked us to mute ‘ma behen ki gaalis’. I asked them, ‘Kya main baap ki gaali de sakta hoon?’”

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